Arla Sharpens Focus on Price-Right Products
The business unit has a stable supply of whey permeate to work with. To meet growing customer demand, Arla Foods Ingredients has sourced additional raw material supplies through external partnerships.
29/01/09 Arla Foods Ingredients has sharpened its focus on the market for permeate and lactose products, which have gained increasing importance in a food industry battling with high raw material prices. The result is a new permeate and lactose business unit dedicated to developing more value-added products, like the improved whey permeate VARIOLAC 960.
The business unit is headed by business development director, Klaus Kristiansen. “Our philosophy at Arla Foods Ingredients has always been to develop new generation products that offer even more functionality than their predecessors. So it is a natural development that we are now turning to permeate, partticularly as cost optimisation has become an increasingly critical issue for many of our customers,” he says.
Secure raw material supplies
The business unit has a stable supply of whey permeate to work with. To meet growing customer demand, Arla Foods Ingredients has sourced additional raw material supplies through external partnerships. This has, in turn, made more permeate available for processing into functional ingredients for cost-optimised food formulations. “We are constantly on the lookout for new and better ways to help our customers rise to their challenges. To that end, innovative permeate and lactose products have high potential,” Klaus Kristiansen adds.
