Ardagh Produces Euro2008 Beer Bottle

By adopting a fairly subtle design we aim to appeal to consumers regardless of them being fans of football.

08/05/08 Ardagh Glass has developed a special edition Carlsberg beer bottle for the Euro2008 football championships in Austria and Switzerland in June.

The 33cl and 50cl bottles, which feature twist-off caps and an embossed image, were adapted by Ardagh Glass Poland from a Carlsberg design and are being filled by two Carlsberg breweries in the country.

Joachim Knauer, plant manager for Ardagh Glass in Ujscie, said: "Manufacturing heavy volumes for a fixed event is always a challenge, and recent investment in technology has been invaluable in meeting deadlines."

Carlsberg's Thomas Musaeus said: "By adopting a fairly subtle design we aim to appeal to consumers regardless of them being fans of football."