Anheuser-Busch launches Budweiser Select
A new kind of beer brewed for a "crisp taste and no aftertaste."
22/02/05 Budweiser Select is "a new kind of beer brewed for a crisp taste that finishes clean." Budweiser Select, with its clear plastic label and upscale imagery offers beer drinkers a sophisticated drink option. The new brew, available nationwide Feb. 21, is the company's newest entry in a long line of innovative beers, including the No. 1 and No. 2 selling beers in the world, Budweiser and Bud Light.
Budweiser Select was developed using two-row and roasted specialty malts for a rich color. A blend of aromatic domestic and imported hops provides the perfect balance and flavor. The brand spends approximately twice as long as regular beers in the brewhouse. The brewhouse is where grains are milled, mixed with water, and mashed.
With its selective ingredients and distinctive brewing process, Budweiser Select delivers a crisp taste that finishes clean with only 3.1 grams of carbohydrates, 99 calories and 4.3 percent alcohol by volume per 12 oz. serving.
Brewed at seven of Anheuser-Busch's 12 breweries including Columbus, Ohio; Houston, Jacksonville, Fla.; Los Angeles; Newark, N.J., Williamsburg, Va.; and Fort Collins, Col., Budweiser Select will be available in a full package line.
Based in St. Louis, Anheuser-Busch Cos. Inc. is the leading U.S. brewer and holds a 50 percent share in Grupo Modelo, Mexico's leading brewer. In a survey of 10,000 business leaders and securities analysts, Anheuser-Busch ranked first overall in quality of products and services among nearly 600 companies researched in FORTUNE magazine's 2004 "America's Most Admired Companies" listing. The company also is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world's largest recycler of aluminum beverage containers.
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/02-21-2005/0003064850&EDATE=
