Anheuser-Busch InBev Completes Acquisition of Oriental Brewery
01 Apr 2014 --- Anheuser-Busch InBev, KKR and Affinity Equity Partners announced that AB InBev has successfully completed the acquisition of Oriental Brewery, the leading brewer in South Korea.
The acquisition returns OB to the AB InBev portfolio after AB InBev sold the company in July 2009. OB is now the largest brewer in South Korea, an attractive beer market with a strong domestic growth outlook. Additionally, Cass has become the number one beer brand in the country, with a healthy consumer brand preference.
Carlos Brito, CEO of Anheuser-Busch InBev, said, “We are excited to welcome the Oriental Brewery team back to the AB InBev family. We look forward to re-integrating OB into our global platform, as we endeavor to strengthen our position in the Asia Pacific region and continue growing our brands and providing additional consumer choice in South Korea.”
Joseph Y. Bae, Managing Partner of KKR Asia and Kok Yew Tang, Chairman and Managing Partner of Affinity, said, “We are proud to have partnered with the Oriental Brewery team by supporting the company’s growth in bringing investment and value-add beyond capital to the partnership. We wish everyone at Oriental Brewery and AB InBev much continued success.”
Once OB has been fully re-integrated into AB InBev, the company expects to drive premium growth by maximizing the combined portfolios of leading beer brands and to achieve improved efficiencies through best-practice sharing. AB InBev also plans to leverage its global platform to export OB brands more widely.
AB InBev drew on existing liquidity to fund the acquisition.
Cass to bring 2014 FIFA World Cup BrazilTM to South Korea
As anticipation builds around the globe for the 2014 FIFA World Cup BrazilTM, the company is also announcing that Cass will become Official Beer Sponsor of the FIFA World CupTM for South Korea, joining other leading AB InBev brands who have local sponsorship rights for the FIFA World CupTM in their respective markets through AB InBev’s long-standing relationship with the tournament.
Football and sports in general are a key global consumption and celebration moment and the FIFA World CupTM offers a strong and relevant global platform to connect with passionate football fans around the world. The 2014 FIFA World Cup BrazilTM will provide Cass with a far-reaching and influential platform to leverage the excitement around this highly anticipated event.
