Amigos Launches 660ml Bottle Format
8 Dec 2014 --- Amigos is launching its ‘Original’ Tequila Flavoured Beer in a 660ml bottle for 2015, responding to the growth of big bottle formats in the off-trade.
With large single bottles now worth over £135.8m, it’s anticipated that they will continue to grow at a faster rate than traditional lager bottles, presenting retailers with an opportunity to up sell bigger bottles for a higher RSP.
This additional SKU will complete the existing Amigos range which includes Amigos ‘Original’ Tequila Flavoured Beer in 330ml bottles, 330ml cans, 500ml bottles and 4-pack, in addition to the recently launched Amigos Black, currently available in 330ml x 4-pack.
Simon Green, marketing director at Global Brands said: “We already know that around 8% of consumers solely purchase 660ml and that the pack format is especially popular among younger 18-24 year old drinkers. Having seen previous success with a 660ml bottle in the range, particularly through convenience channels, it made absolute sense to reintroduce it into the range.“
“Amigos has set a new bar for innovation within the category and is striding ahead of its competitors with three pioneering new launches back in 2014, including Amigos Cans, Amigos Black and an ongoing trail of Amigos Draught. We have exciting plans for the brand throughout 2015, the launch of a 660ml bottle signalling the beginning.”
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