American Italian Pasta Company launches new Multi-Grain pasta

03/02/06 With many consumers looking to add more whole grain nutrition to their diets, American Italian Pasta Company, the largest dry pasta producer in North America, has launched a national roll out of new, fiber rich Multi-Grain pasta in three varieties under the popular Mueller's®, Golden Grain® and Heartland® brands.

Containing more than 80% whole grains, the Multi-Grain pasta is the first to feature the Whole Grains Council's stamp of approval. Available in penne, rotini and spaghetti shapes, the new pasta has a subtle, toasty and nutty taste that compliments both white and red sauces.

According to research conducted by IPSOS, 43% of consumers surveyed say they plan to add whole grains to their diets, with 38% expecting to add more fiber.

Creative and easy recipes, including Baked Spaghetti Supper, Confetti Penne Pasta and Spinach Rotini Salad, are featured on each box. The pasta is an excellent source of fiber with five grams of fiber per serving and contains eight grams of protein, no cholesterol and no trans fat.

In addition to the Whole Grain Stamp, the American Heart Association Seal is displayed on the boxes of all three brands, as diets rich in whole grain foods and low in saturated fat and cholesterol, may help reduce the risk of heart disease.

Founded in 1988 and based in Kansas City, Missouri, American Italian Pasta Company is the largest producer and marketer of dry pasta in North America, with brands including Mueller's®, Golden Grain®, Heartland®, Martha Gooch®, Pennsylvania Dutch®, Eddie's®, Mrs. Leeper's®, Pasta LaBella®, R & F®, Luxury®, Ronco® and Anthony's Pasta®. The Company has five plants that are located in Excelsior Springs, Missouri; Columbia, South Carolina; Tolleson, Arizona; Kenosha, Wisconsin and Verolanuova, Italy.

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