Amcor Launches New Range of Aluminum Bowls Under the Trade Name Canny

“We are very proud to be able to bring the thinnest deep drawn aluminum bowl completely free of wrinkles on the market,” comments Albert Bijsterbosch, Head of R&D at Amcor Flexibles Zutphen.

5/4/2011 --- In today’s fast paced environment, consumers’ needs are changing and Amcor is continually finding new ways to satisfy them. With its easy peelable membrane, Canny really makes opening child’s play, and young and old alike will enjoy the convenience of a soft and spillage-free opening. The absence of sharp edges removes any risk of injury and makes Canny ideal for taking the food directly out of the bowl with a spoon or simply with fingers.

Designed to package food portions of approximately 100, 115 or 140 ml, Canny targets the market of on-the-go and indulgence products where both lightweight and convenience are strongly involved in the buying decision.

Aluminum cups have been on the market for decades but Amcor’s Canny delivers an innovation to the market which will open up new opportunities - it is the first wrinkle-free thin wall aluminum bowl with a fully printable surface.

“We are very proud to be able to bring the thinnest deep drawn aluminum bowl completely free of wrinkles on the market,” comments Albert Bijsterbosch, Head of R&D at Amcor Flexibles Zutphen, “We have been working over two years with our R&D team to remove every wrinkle from our bowl. The result is a shiny and smooth surface with great haptics.”   

This significant technological step creates new presentation possibilities and really helps the product to stand out on the shelves.

Bertrand Jannon, Marketing & Business Development Manager Amcor Flexibles Europe & Americas says, “The success of Nespresso with aluminum pods in the single portion coffee business shows us the ability of aluminum to combine an unbeatable product protection with a fantastic eye-catching effect. Our pan-European panel tests indicate that consumers are enthusiastic about Canny which is lighter than traditional metal packs and does not have any sharp edges after opening.”  

From an environmental stand point, Canny ideally supports the efforts of the brands to reduce packaging weight as it is more than 30 percent lighter than a standard aluminum bowl with ring-pull. Since the empty bowls are nestable, their transport saves up to 90 percent on space compared to existing metal solutions. After use, Canny can be easily compacted by hand, helping consumers to reduce the volume of their garbage. Last but not least, the inside coating of Canny is Bisphenol A (BPA) free which is a great progress for food safety in metal packaging.

Considering the growing influence of retail in the packaging decision, Amcor will launch Canny at PLMA’s “World of Private Label” trade show in Amsterdam on May 24-25, 2011. The product will be displayed with a specially designed ready-to-serve cardboard solution from DS Smith.