AllergyKids and Wild Oats Markets Announce Distribution Partnership

16/11/06 AllergyKids announced that its products will soon be available in all 75 Wild Oats stores across the country. The AllergyKids products that Wild Oats will initially sell include: AllergyKids' Green Med Case, AllergyKids' Black Lunch Sack, AllergyKids' Green Snack Sack, AllergyKids' Simple Pack, AllergyKids' Starter Pack, and AllergyKids' Round Sticker Pack.

"As a specialty retailer, Wild Oats is committed to being a resource to our customers and offering the highest-quality products to our customers," said Karen Schroeder, Wild Oats category manager. "We cater to people looking for the best foods and to people with special dietary needs like allergies."

"We are excited to announce our partnership with Wild Oats, as it highlights the importance of a healthy diet for these children and puts AllergyKids' universal symbol into the hands of the millions of Americans struggling with food allergies, bringing us closer to our goal of finding the cure," said Robyn O'Brien, founder, AllergyKids.

According to the American Academy of Allergy, Asthma and Immunology, at least 1 out of every 15 children under the age of three has a food allergy. Food allergies affect an estimated 2% of the adult population and 8% (or 5 million) American children. From 1997 to 2002, the prevalence of the peanut allergy doubled, suggesting an annual growth of 20% a year of children with life threatening food allergies.