AirTran Airways Refreshes Partnership with The Coca-Cola Company
The airline will continue to provide the most variety of Coca-Cola branded products exclusively onboard all flights.
31/08/07 AirTran Airways, a subsidiary of AirTran Holdings, Inc. announced that it has signed a new three year contract with The Coca-Cola Company effective September 1, 2007. The airline will continue to provide the most variety of Coca-Cola branded products exclusively onboard all flights.
AirTran Airways has a long history with both The Coca-Cola Company and its bottler Coca-Cola Enterprises, Inc. The airline was the first airline in the world to board Coca-Cola Zero, Coca-Cola with Lime, Minute Maid Lemonade, Dasani Water, Vanilla Coke, Black Cherry Vanilla Coke, Cherry Coke Zero and Cherry Coke.
Today, AirTran Airways boards 16 different Coca-Cola products, including Coca-Cola Classic, Diet Coke, Sprite, Sprite Zero, Coca-Cola Zero, Minute Maid Lemonade, Dasani Water, Cherry Coke, Cherry Coke Zero and three types of Minute Maid juices.
"AirTran Airways is thrilled to continue our long relationship with The Coca-Cola Company, a passenger favorite and one of America's top consumer brands," said Tad Hutcheson, vice president of marketing and sales forAirTran Airways. "Our customers have told us they enjoy sampling the various Coca- Cola branded products onboard the aircraft, and AirTran Airways offers more Coke brands onboard than any other US airline. It's a great sampling opportunity for our customers, and we look forward to sharing more of Coke's great flavors with them in the future."
"Coca-Cola values our relationship with AirTran Airways, and we are very pleased to continue our partnership," said Jim Terry, Coca-Cola North America Vice President of National Sales. "We've been quenching the thirst of AirTran Airways' passengers' since 1993, and we are delighted to continue this successful alliance."
