AGRANA Fruit Expands its Presence in South East Asia

08 Nov 2016 --- AGRANA Fruit, which has a leading market presence in China and South Korea, have announced its business expansion in Asia by using strategic collaborations with local partners. AGRANA Fruit has also opened a new representative office in Thailand and India.

“Being the world market leader for fruit preparation for the dairy industry we intend to expand further by making our products globally accessible. The enhancement of our Asian footprint is of high importance, as this emerging market offers above average growth rates of dairy consumption. The local representatives, through their long-standing experience with AGRANA Fruit and their knowledge of the local culture and industry insights will help realize synergies and enhance the growth targets of AGRANA Fruit. The goal of AGRANA Fruit is to develop its activities in the region and a continuation of sales increase in future,” explained Johannes Kleppers, CEO of AGRANA Fruit.

In Thailand, AGRANA Fruit opened a new representative office in Bangkok in July 2016, as a stepping stone to offer closer, faster and industry-leading support to their customers. It entered into a strategic collaboration with Jebsen & Jessen, an exclusive agent who will cover Thailand, Myanmar, Vietnam, Indonesia and the Philippines. Jebsen & Jessen will use its well-established network within the food industry to introduce AGRANA fruit products to this key market. The incorporation of a product development lab, which has been operational since September 2016 by Jebsen & Jessen on behalf of AGRANA Fruit will help to provide technical and products support as well as co-developed innovative solutions to the customers in this area.

AGRANA also announced that in Japan, Mr. Kiminori Tsujikawa started operating as a local representative, making it possible to service local customer demands. Kiminori Tsujikawa has over 25 years of local experience in the food industry. Through his long-standing partnership with Austria Juice, part of the AGRANA Group, he has a deep understanding of the AGRANA growth and development strategy. His experience and knowledge of the local culture and taste helps to bridge the gap between local customer needs and global Agrana Fruit affiliates.

Through the representation, AGRANA Fruit will deliver frozen as well as processed fruits to the Japanese market and further develop the product portfolio.

In India, AGRANA Fruit made the first step on September 7th with the incorporation of its legal entity AGRANA Fruit India Pvt. Ltd. This is the beginning of the local footprint and the first evidence of AGRANA Fruit’s dedication towards the Indian market. The future plans will be fully built upon bringing customers and consumers innovative and tailor-made fruit solutions adapted to the India taste profile.