A New Global Bottle For Grolsch

02 Nov 2014 --- Grolsch is one of the four global brands in the portfolio of SABMiller, in origin Dutch and represented in 60 countries worldwide. The new bottle needed to be in line with Grolsch’s true character. CARTILS with its expertise in branding and packaging design, developed a strong differentiating bottle for Grolsch which aims to become the most accessible variant of the range in price and design.

Grolsch is especially known for its iconic bottle, the Swingtop, which in many markets drives the brand image. To ensure a perfect alignment of the range, the new bottle was inspired by the Swingtop bottle shape. The redesign of the bottle is now seen as the brother of the Swingtop and not as a distant relative. It possesses the same brand positioning, by reflecting the same brand image characteristics towards the consumers and achieving differentiation in its category.