30 Mar 2020 --- With consumers demanding more authentic, deliciously crafted breads, bakers are going back to the roots of bread, often seeking inspiration from traditional baking ingredients such as sourdough and wholegrains. Across the globe, when consumers buy bread, pastry, patisserie or chocolate, their decisions are driven by three key criteria: taste, health and freshness. Taste is often the most important driver. FoodIngredientsFirst takes a look at the hottest trends in the bakery sector.