SPLENDA Flavor Blends for Coffee Combines Flavoring with SPLENDA No Calorie Sweetener
McNeil Nutritionals, LLC, the makers of SPLENDA Sweeteners, introduces first-of-its-kind SPLENDA Flavor Blends for Coffee, a one-step, portable calorie-free flavored sweetener made specifically for hot beverages.
13/09/06 More than 80% of Americans drink coffee daily with flavors, like hazelnut, now representing 30% of all specialty coffee sales. McNeil Nutritionals, LLC, the makers of SPLENDA Sweeteners, introduces first-of-its-kind SPLENDA Flavor Blends for Coffee, a one-step, portable calorie-free flavored sweetener made specifically for hot beverages.
Available in three varieties, French Vanilla, Hazelnut and Mocha, SPLENDA Flavor Blends for Coffee combines flavoring with SPLENDA No Calorie Sweetener. Each pre-measured packet is equivalent in sweetness to 2 teaspoons of sugar.
"In today's fast-paced lifestyle, coffee drinkers want and need, portability, convenience and of course, a great tasting product," said Debra A. Sandler, Worldwide President, McNeil Nutritionals, LLC. "SPLENDA Flavor Blends for Coffee offers consumers a quick and easy tool to customize hot beverages at home or on the go with no calories."
SPLENDA Flavor Blends for Coffee are now available nationwide and can be found in the coffee aisle. Each box contains 30 sticks at a suggested retail price of $3.99. The national launch includes:
* Sampling with fitness professionals, PTO leaders and healthcare providers.
* Advertisements on airline tray tables reaching more than 30 million holiday travelers.
* Interactive collaborations with popular lifestyle and food-focused websites.
* "Destination With Flavor" Getaway sweepstakes for a grand prize trip for two to Hawaii. Entry rules and details are available by visiting http://www.destinationflavor.com starting September 24th, 2006.
In November, SPLENDA Sweeteners will also add SPLENDA Cafe Sticks for at-home use. Previously available only in fine restaurants, these premium sticks of SPLENDA No Calorie Sweetener feature the same sweetness equivalent as the original packets in a more upscale package. SPLENDA Cafe Sticks 40 and 80-count cartons will be available at a suggested retail price of $2.79 and $4.99 respectively.
