141 Worldwide Manages Nestea as Promotional Partner
Utilizing existing agency partner, Catalina Marketing, as a consultant in the search process, Elizabeth Egan - Business Development, Beverage Partners Worldwide - North America considered several shops prior to announcing the decision.
13/09/06 Beverage Partners Worldwide - North America (a joint venture between Nestle SA and The Coca-Cola Company) today announced its decision to award the assignment of Promotional AOR on the NESTEA Chilled business to 141 Worldwide.
Utilizing existing agency partner, Catalina Marketing, as a consultant in the search process, Elizabeth Egan - Business Development, Beverage Partners Worldwide - North America considered several shops prior to announcing the decision.
"We discussed and met with many strong agencies all with compelling strategic and creative offerings, but it was 141 Worldwide who best demonstrated a complete understanding of our brand, category and consumer. This, coupled with the individuals the agency offered as the 'NESTEA Chilled Team,' made them the clear choice to partner with. We are eager to have 141 join our already strong lead-agency team, which includes ANOMALY and Catalina Marketing," said Egan.
"141 and Beverage Partners Worldwide share a passion for innovation. We are inspired to be working with the NESTEA Chilled brand and their partner agencies to transform the behavior of their consumers and retail customers," said Larry Deutsch, Managing Director, 141 Worldwide/Chicago. "As a NESTEA promotional agency of record, we look forward to magnifying their brand and influencing how consumers engage with Chilled NESTEA."
141 Worldwide will be managing the NESTEA account out of its Chicago offices.
