A treat for the senses: Doehler eyes new opportunities in beverages, taking “the best out of nature”

07 Nov 2019 --- Doehler is combining plant-based nutrition, naturalness and sugar reduction with its Multisensory Experiences that “satisfy the wishes of environmentally and health-conscious consumers,” in its latest beverage launches. Among its new offerings are sugar-reduced beer-mix drinks, gluten-free beers and the so-called “next generation” of energy drinks.

All Doehler’s concepts are based on natural ingredients comprising a range of natural flavors, colors, health ingredients, pulses & cereal ingredients, dairy & plant-based ingredients, fermented ingredients, fruit & vegetable ingredients, as well as a diverse range of certified organic ingredients.

Multisensory experiences
Bright colors, optimal texture and outstanding taste are key attributes of multisensory experience. Thanks to this holistic sensory approach, Doehler will provide its customers with solutions to guarantee the success of their product. At BrauBeviale 2019, the company will showcase a large number of new product concepts and application-specific ingredient solutions for Doehler’s Multisensory Experiences.

The next generation of beer-mix drinks
Beer remains one of the world’s most popular alcoholic beverages. Primarily young consumers are looking for diverse product concepts in flavors, a phenomenon that offers a tremendous market potential for beer-mixes. Doehler is seeking to shake up the beer market by launching classic beer-mixes with lemon or grapefruit flavors and reduced-sugar beer-mix variants, which, according to the company, are currently in high demand. 

The sugar-reduced beer-mix lemon product offers an “authentic taste and full-bodied mouthfeel” while using 30 percent less sugar compared to other common beer-mix beverages. Doehler’s MultiSense Flavours enable the sugar content in alcoholic and non-alcoholic beverages to be reduced significantly, while simultaneously retaining the full taste.

According to Doehler, “double brew beer-mixes” are also winning over consumers with their authentic taste profiles. The “perfectly balanced and refreshing” beer-mixes combine two brewed components: beer and brewed lemonade. Fruit content of up to 6 percent derived from fermented juices and various botanical extracts ensures that the beer-mixes are less sweet and have a particularly refreshing taste, notes the company.

Gluten-free beers – full beer with a full taste
Whether for health or lifestyle reasons, more consumers today are deciding to purchase gluten-free products. Until recently, the only way to produce gluten-free beers was to use raw materials, such as millet, buckwheat, rice, or corn, which do not contain gluten. However, these products could not match the taste of traditionally brewed beers. Driven by this, Doehler has developed a patented technology which enables almost all the gluten to be removed from beer, while still retaining the full taste. The process adds enzymes to the beer during the brewing process, and it is these enzymes that filter out the gluten, says the company. 

Reduced-sugar soft drinks 
Doehler is also tapping into the demand for adult soft drinks, which are specifically tailored to the consumer requirements of adults. Using high-quality ingredients such as botanical extracts and distillates, brewed and fermented ingredients, or high-quality NFC juices, Doehler will present its range of adult soft drinks, which will have less-sweet taste profiles at BrauBeviale in Nuremberg, Germany next week.

Moreover, Doehler has different solutions to reduce sugar content in soft drinks. By using its MultiSense Sweet Aroma, a light soda can taste fruitier and less sweet while having a sugar content of less than 5g per 100ml. The lemonade combines the sour and fresh taste of lemon with a hint of peach and is presented in the color of coral. 

Reducing the sugar and calorie content in alcoholic and non-alcoholic beverages is currently in the spotlight. The demand for reduced-sugar beverages is continuously growing, particularly when it comes to juice and juice drinks: every third juice on the market is now an NFC juice, notes Doehler. 

Reducing sugar content is one of the biggest challenges facing manufacturers. “NFC Naturally Light” are innovative product concepts from Doehler innovated to solve this problem. The “light” juices from Doehler – such as the “next-generation apple juice,” which is made from apple juice and coconut water – not only consist entirely of NFC juices but also contain less sugar and fewer calories than conventional juices. 

The next generation of energy drinks
Many consumers are on the lookout for beverage concepts with functional added value. The next-generation energy drinks from Doehler boast natural ingredients and low-calorie content. As such, these are marketed as the “perfect additional source of energy” which can easily be integrated into the active lifestyles of consumers. The concepts comprise  a guayusa energy drink, tea and hemp energy drinks, and cola-flavored zero-sugar energy drinks.

Many consumers consider the nutritional properties of the products they purchase. This is resulting in a growing worldwide demand for beverages containing natural ingredients and which have a positive effect on health. No other beverage better combines the trends of naturalness and health than fruit-infused waters. At BrauBeviale, Doehler will present concepts such as fruit-infused water in apple-lemon or raspberry mint variants. Water with different flavors is enjoying more considerable popularity: enriched with natural fruit infusions and agave, these trend drinks are impressing consumers around the world with their taste – while containing less sugar or sweeteners and fewer calories.

Edited by Elizabeth Green