7UP Celebrates the Holidays with New Festive Pomegranate Flavor
7UP pioneered the category as the iconic UNCOLA, then reformulated to include 100 percent natural flavors in 2006, and now introduces 7UP Pomegranate in time for the holidays.
02/11/07 Just in time for the holiday season, Cadbury Schweppes Americas Beverages (CSAB) introduces new Pomegranate 7UP, a perfect blend of natural Pomegranate flavor added to the crisp, refreshing lemon-lime taste of America's original UNCOLA.
"With its natural Pomegranate flavor and deep burgundy color, Pomegranate 7UP is a festive addition to the holiday season," said Matt Smith, 7UP brand director for Cadbury Schweppes Americas Beverages. "Pomegranate is one of the fastest growing flavors in beverages today, and Pomegranate 7UP makes a perfect primer for any holiday party."
Just like original 7UP, Pomegranate 7UP has 100% natural flavors and is caffeine free. This limited edition product, available in 2-liter bottles, will be on store shelves during the holiday season nationwide Nov. 1, 2007 through Jan. 31, 2008.
Since its introduction in 1929, the 7UP brand has remained true to its commitment to fresh lemon-lime flavors. 7UP pioneered the category as the iconic UNCOLA, then reformulated to include 100 percent natural flavors in 2006, and now introduces 7UP Pomegranate in time for the holidays.
