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Key trends

Ingredient focus

An in-depth analytical report providing insight into the trends and ingredients driving innovation in the global food and beverage industry.

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Effective sweetener solutions

Innova Market Insights data indicates that consumers are actively reducing sugar to eat healthier. As demand for healthier F&B options grows, brands are reformulating products and exploring new sweetener ingredients. This trend is reflected in a 9% CAGR for F&B launches globally with sweetener ingredients between July 2021 and June 2026. Europe and Asia accounted for most of these launches, while Soft Drinks was the leading category for NPD.

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Vanilla bridges comfort and performance

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Plant-based ingredients drive steady NPD growth

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Sensory innovation spurs emulsifier demand

Product innovation

A showcase of innovative products spotlighting emerging trends in food and beverage markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the food and beverage industry.

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What’s next in Desserts and Ice Cream?

Innova Market Insights data shows that flavor still plays a vital role in ice cream and dessert choices, with the category growing at a 4% CAGR from July 2021 to June 2026. While ice cream accounts for the largest share of these launches, toppings and flavor combinations are becoming more creative areas for NPD. Sour flavors are also gaining attention in desserts, growing by 132% over the past five years globally.

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F&B flavor trends in focus

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Dairy-free alternatives on the rise

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Innovative chocolate applications

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