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Key trends

Ingredient focus

An in-depth analytical report providing insight into the trends and ingredients driving innovation in the global food and beverage industry.

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Vanilla bridges comfort and performance

Innova Market Insights data shows that vanilla ingredient use in food and beverage launches is gaining momentum, as consumers continue to associate vanilla with indulgence and comfort. Bakery remains the leading category for vanilla ingredient use, but the flavor is also expanding into functional nutrition. Notably, vanilla sports protein RTD launches recorded a 73% CAGR from April 2021 to March 2026.

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Plant-based ingredients drive steady NPD growth

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Sensory innovation spurs emulsifier demand

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Next-gen taste enhancements

Product innovation

A showcase of innovative products spotlighting emerging trends in food and beverage markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the food and beverage industry.

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F&B flavor trends in focus

Innova Market Insights data indicate a 22% YoY growth in F&B launches featuring flavor ingredients between April 2024 and March 2026. Bakery led category launches, while Alcoholic Beverages continued to gain momentum. Milk chocolate emerged as the top flavor, with Dubai chocolate showing exponential growth.  

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Dairy-free alternatives on the rise

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Innovative chocolate applications

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Healthy beverage trends: A growing market for functional drinks

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