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Key trends

Ingredient focus

An in-depth analytical report providing insight into the trends and ingredients driving innovation in the global food and beverage industry.

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Bakery innovation boosts

Innova Market Insights data shows that consumers are turning to sweet baked goods to satisfy their appetite for indulgence, fueling innovation across the Bakery category. Product launches grew at a 4% CAGR from July 2021 to June 2026, with Sweet Biscuits and Cookies accounting for more than one-third of launches and Cakes and Pastries continuing to gain momentum.

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Clean label evolution

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Effective sweetener solutions

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Vanilla bridges comfort and performance

Product innovation

A showcase of innovative products spotlighting emerging trends in food and beverage markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the food and beverage industry.

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Sustainability claims gain ground

Ethical and sustainable positioning continues to gain ground. Innova data shows that F&B launches featuring such claims grew at a 6% CAGR from July 2021 to June 2026. Clean ingredient sourcing is consumers’ top sustainability priority globally. Bakery leads in the number of launches making ethical and sustainable claims, while Hot Drinks is the fastest-growing category.

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What’s next in Desserts and Ice Cream?

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F&B flavor trends in focus

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Dairy-free alternatives on the rise

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