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Key trends

Ingredient focus

An in-depth analytical report providing insight into the trends and ingredients driving innovation in the global food and beverage industry.

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Snacking trends in focus: Flavor, protein & fiber

Innova data shows consumers prioritize protein and fiber when purchasing snacks. However, flavor remains the most important factor in snack choice, driving steady annual growth in product launches from 2021 to 2025. Most of these launches were in Asia, while the market researcher also tracked a significant increase in air fryer snacks and hot & spicy flavors.

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Consumers crave enhanced mouthfeel experiences

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Natural shelf life extension: The rise of clean label preservatives

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Confectionery market trends unwrapped

Product innovation

A showcase of innovative products spotlighting emerging trends in food and beverage markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the food and beverage industry.

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Vanilla’s adaptive edge spurs NPD

Vanilla is proving its adaptive edge in global F&B innovation. New product launches featuring vanilla ingredients witnessed a large annual growth rate globally between 2023 and 2025, signaling sustained cross-category demand. More than a third of global launches were from Europe.

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Plant-based innovation: Beyond dairy and meat alternatives

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Dairy innovation & trends: Taste tops consumer priorities

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Emulsifier innovation

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