According to data from Innova Market Insights, 40% of consumers globally say rich flavor and taste make a food and beverage experience impressive. Flavor enhancer ingredient launches grew by 4% from 2020 to 2024, led by Europe and Asia. Snacks emerged as the top category, with monosodium glutamate and yeast extract as the leading flavor enhancers in 2024.
According to Innova Market Insights, global consumers increasingly view reduced-salt claims as a vital element in making indulgent foods healthier and supporting healthy aging. This consumer shift is driving a surge in product launches featuring reduced-salt claims, particularly within cooking sauces and seasonings, as brands respond to the growing demand for healthier, yet flavorful, options.
Innova Market Insights data reveals that consumers increasingly link lighter textures with healthier indulgence, favoring smooth and crunchy formats that balance pleasure with perceived wellness. These preferences continue to shape innovation, with fats and oils playing a central role in delivering appealing textures.
Innova data shows consumers prioritize protein and fiber when purchasing snacks. However, flavor remains the most important factor in snack choice, driving steady annual growth in product launches from 2021 to 2025. Most of these launches were in Asia, while the market researcher also tracked a significant increase in air fryer snacks and hot & spicy flavors.
Data from Innova Market Insights shows that consumers are increasingly curious about texture when purchasing indulgent F&B products. They are drawn to smooth, creamy textures while also exploring sensory experiences, such as sound and mouthfeel. This growing interest has been a key driver in the rise of F&B launches featuring texture-focused ingredients.
Innova Market Insights data indicates that consumers worldwide increasingly link product quality with extended shelf life and “natural” ingredients. Over the past five years, there has been a notable rise in product launches featuring natural preservatives. These ingredients are often marketed with clean label claims and positioned as supporting specific dietary needs, reflecting the growing demand for transparency and healthier options.
Global confectionery launches are on the rise as consumers increasingly opt for sweets, particularly chocolate, as a source of indulgence. Europe was the leading region for confectionery NPD, with various chocolate types tempting consumers and experiencing fast market growth.
