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Key trends
Ingredient focus
Plant-based evolution
Jan 2025

Innova Market Insights data reveals that plant-based claims have increased by 17% between October 2019 and September 2024. Globally, 42% of consumers associate the term "plant-based" with health. While dairy remains the leading category for plant-based product launches, the confectionery sector is experiencing the fastest growth. Over half of plant-based product launches also carry a vegan claim. Additionally, yeast protein ingredients are becoming more prominent in plant-based products.

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Taste-driven innovation
May 2025 | Biospringer

According to data from Innova Market Insights, 40% of consumers globally say rich flavor and taste make a food and beverage experience impressive. Flavor enhancer ingredient launches grew by 4% from 2020 to 2024, led by Europe and Asia. Snacks emerged as the top category, with monosodium glutamate and yeast extract as the leading flavor enhancers in 2024.

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Shelf life extension
Apr 2025 | Kerry

Innova Market Insights data indicates a 5% CAGR in food and beverage launches with preservative ingredients between 2020 and 2024. Europe leads with 42% of global launches. Sauces & seasonings were the top category, while ambient desserts showed the sharpest growth. Ethical and free-from claims in launches with preservatives are gaining traction.

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Fats & oils take the spotlight
Apr 2025 | Uelzena

Innova Market Insights data indicates that flavor reigns supreme — 40 % of consumers worldwide say rich taste is the key to an unforgettable F&B experience. Regarding fat and oil ingredients, Europe takes the lead in product launches, with the Bakery sector rising to the occasion, making up 22% of global innovations. Meanwhile, “no additives/preservatives” is the leading claim, while indulgence claims gain ground.

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AI on a plate: Revolutionizing food
Mar 2025 | Innova Market Insights

Innova Market Insights data shows a surge in AI claims on F&B packaging, with a 67% increase from 2023 to 2024, as consumers express curiosity about AI. Meanwhile, 30% of consumers globally are eager for AI-powered F&B products that enhance health benefits, signaling a growing interest in its potential.

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Vibrant colors
Mar 2025 | GNT

Innova Market Insights data indicates that the growing use of color ingredients in F&B is driving innovation in vibrant colors. Europe leads the way, accounting for 33% of food and beverage launches featuring color ingredients. Among all categories, bakery products had the highest share (16%) of such launches. Hot drinks experienced the fastest growth in incorporating color ingredients, while plant-based claims saw the most rapid rise in color ingredient launches.

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Protein innovation rises in plant-based offerings
Mar 2025 | Biospringer

Innova Market Insights data shows a +3% average annual growth in protein ingredient use for F&B from 2020 to 2024. Bakery leads with 18% of global protein ingredient launches, while fish and seafood substitutes see a surge. Field bean protein is the fastest-growing ingredient in food and beverage launches.

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