Innova Market Insights data suggests there is a rise in health-claimed launches within indulgent subcategories. From October 2022 to September 2023, Sweet Biscuits/Cookies led all subcategories. Top positionings included gluten-free, while prebiotics, probiotics, and no added sugar claims saw rapid growth.... Read More

Innova Market Insights data shows that alternative protein use in food & beverages has a 6% growth from Jul 2018 to Jun 2023. Bakery was the leading category for alternative protein launches, but the highest growth of alternative protein use was noticed in Meat Substitutes. Lentil protein surges as the... Read More

Innova Market Insights data suggests the use of fat & oil ingredients in food and beverages has increased by 3% in the past five years, from July 2018 to June 2023. Europe was the leading region for product launches with fat & oil ingredients, accounting for 39% of the global share. Bakery products were the... Read More

Butter is not just a staple ingredient for cooking and baking, it is also a key component of many indulgent products such as cakes, chocolates and ice creams. Data from Innova Market Insights indicates that butter ingredient use is gaining ground for Bakery (5%), Confectionery (3%) and Ice Cream (3%)... Read More

Online tools can help consumers get inspired about food & beverage products, with social media playing a big part when it comes to plant-based innovation. There is a rise in food apps, with 47% of consumers saying they have used a scanning app on a plant-based product. This Ingredient Focus is brought to you... Read More

Asia is the leading region for new product launches in the snack category, accounting for 41% of the global share from July 2022 to June 2023. Snack Nuts & Seeds is the leading subcategory, with 21% of launches – 1% more than from July 2018 to June 2019. Meanwhile, plant-based snacks are also on the rise,... Read More

Dairy-based ice creams and desserts (46%) was the leading category for product launches in 2022, while there was a 33% growth in ice cream & dessert launches with a plant-based claim from 2018-2022. In terms of region, Europe leads on products launches.

Sunflower lecithin use grows in food & beverage launches, with confectionery and bakery product launches leading the charge. Half of the bakery launches with sunflower lecithin are sweet biscuits/ cookies, and gluten-free is the leading claim for bakery launches with sunflower lecithin. This Ingredient Focus... Read More

Consumers seek natural ingredients when purchasing plant-based beverages. Innovation has shifted from almond milk to an oat milk product base in the last five years, with oat becoming the leading ingredient for dairy alternative beverage formulations, showing the fastest growth path. This Ingredient Focus... Read More

With almost a fifth (19%) of consumers globally searching for indulgence claims when buying ice cream and desserts, locust bean gum is set to thrive as the go-to choice for ice cream innovation. There has been a 10% average annual growth (2018-2022) for indulgence claims in ice cream launches with locust... Read More

More than one in three consumers globally show interest in having protein as a functional ingredient in their food & beverages, while 43% indicate they use protein products (bar/powder) as sports nutrition. Meanwhile, NPD is also focused on protein-fortified, ready-to-drink beverages. This Ingredient Focus... Read More

The food and beverage industry has seen a steady growth of 4% in the use of natural preservatives from 2018 to 2022, with Europe taking the lead in product launches formulated with natural preservatives (52% of the total). Sauces and seasonings have emerged as the top category for natural preservative... Read More

Bakery product launches are increasing globally, featuring a 4% average annual growth (CAGR 2018-2022). In 2022, one out of three bakery products were launched in Europe. Granulated sugar and wheat flour are the leading ingredients for bakery product launches. Meanwhile, oat flour and hazelnut are the... Read More

Chocolate confectionery launches have seen steady growth, with one in two chocolate confectionery products being made in Europe. The fastest-growing subcategory for chocolate is chocolate bars, showing a 9% average annual growth in chocolate confectionery launches tracked with this claim (Global, CAGR Oct... Read More

According to data from Innova Market Insights, plant-based food and beverage launches grew exponentially between 2017 and 2022. The launches were mainly present in Europe (41%) and North America (36%) with the Dairy and Meat substitutes categories leading in use. The top companies launching plant-based food... Read More

According to data from Innova Market Insights, growth in product launches with natural colors averaged a 2% rate between Jul 2017 and Jun 2022. The launches were mainly present in Europe (36%) and Asia (26%) with the Bakery and Confectionery categories leading in use. The most used natural color was caramel,... Read More

Clean label is growing 5% per year (2017-2022 CAGR) as 63% of consumers globally state a preference for clean labels over flexible ones. Seasonings dominate the clean label trend growing at more than double the pace of the general clean label market (11% CAGR 2017-2022). Following suit are bakery, snacks,... Read More