Food Ingredients India 2010

Each year India 25 million people join India’s urban middle class, and their tastes are evolving. Economic growth, interest in global cuisine and the need for convenience are changing the dietary choices of this exciting market. Busy lives mean that people are increasingly reaching for convenient food choices. Health consciousness is popularizing sugar-free low calorie diet foods and natural foods containing dietary ingredients. ‘Value-added’ foods are in demand and Indian consumers are discovering the growing number of packed and processed foods available to them. For those of us in the food ingredients industry this means investment options, new suppliers, future customers, expanding brands and opportunities for innovation.