Emulsifier innovation

Nov 2025

Consumers increasingly pay attention to what they are eating, where it comes from, and how it is produced. This demand is driving innovation for natural, plant-based emulsifiers with clean labels. Innova Market Insights data indicates a 5% compound annual growth rate in F&B launches with emulsifiers (July 2020 – June 2025). Bakery was the top category in launches with emulsifiers, while Soft Drinks showed the fastest growth in this period.

Healthy beverages

Oct 2025

Innova Market Insights survey shows that consuming F&B drinks with health benefits is among the top three ways consumers aim for self-sufficiency. By understanding these needs, brands can create functional beverages that reduce stress and drive growth. Innova also reports a 9% compound annual growth in beverage launches with health claims between July 2020 and June 2025.

Protein launches increase

Sep 2025

Innova Market Insights data indicates that 58% of consumers globally actively include protein in their diets. This trend drives demand for versatile, convenient products with added protein. Bakery leads global F&B launches with protein ingredients, while protein-enriched soups are rapidly growing.

Sodium reduction technology trends

Jul 2025

Innova Market Insights data indicates that nearly one-third of consumers are actively limiting their sodium intake, driving innovation in the F&B sector. More than one-third of reduced sodium launches were for Baby & Toddlers, and there is growth in reducing salt for Desserts & Ice Creams.