Global Flavors, Local Shelves: Predicting world cuisine trends for FMCG
12 Nov 2025 | Symrise
In this exclusive webinar, explore how home cooking has evolved into a consumer’s lifestyle choice, driven by social media and global travel inspirations.
Learn how to predict the next big dish, what authenticity will taste like, and how to turn these insights into winning product concepts.
In this webinar, we explore current culinary and consumer home-cooking trends in Europe, Africa, and the Middle East. Key challenges in understanding local expectations, consumer taste preferences, and market needs include translating insights into authentic taste experiences for your consumers – today and tomorrow. Solutions to key challenges, such as new alternatives to Smoke flavorings for the EU, are also crucial.
We also showcase how our proprietary prediction tool, Symvision AI™, and our consumer studies, combined with our expertise in flavor and ingredients, can help you create a culinary future for your consumers’ kitchens and ensure global cuisine innovation in your products.
Application Science & Technology Manager, Symrise
Senior Journalist, CNS Media
Senior Marketing Manager - Savory EAME, Symrise
Benedikt Henzler
Application Science & Technology Manager, Symrise
Elizabeth Green
Senior Journalist, CNS Media
Sam Russell
Senior Marketing Manager - Savory EAME, Symrise
