UK: Tesco launches rare gold-flecked gourmet avocado

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28 Sep 2017 --- A rare and unique gourmet variety of avocado has been launched by Tesco in the UK. The Gem avocado has eye-catching, natural gold flecks on its outer skin offer customers a smoother and creamier taste than regular varieties because it remains on the tree for much longer.

It is also slightly sweeter than other avocado varieties and has a thicker skin making it easier to scoop out with a spoon. The launch is likely to cause a stir for the growing number of UK avocado fans with demand so strong in the last few years that the fruit has even overtaken sales of oranges for the first time ever.

At Tesco, avocado demand is up by more than 30 percent in the last year alone because of the current interest in healthy eating.

Tesco avocado buyer Andrew Pattison said: “This outstanding avocado stands out from other varieties because of its rich taste, melt in the mouth texture, smooth creaminess and slight nuttiness.

“But it is also notable for its eye-catching golden lenticels or speckles which appear on the dark skin of the ripe fruit and which make it stand out from other avocado varieties.

“It’s not the kind of avocado you will want to mash up and turn into guacamole but rather show off as a special treat at a dinner party as either an exotic entrée or part of the main dish.” 

The Gem will be supplied from a number of countries, but specifically South Africa at the moment. 

It is currently farmed by an elite group of licensed growers around the world. The ones Tesco are getting are grown in South African and are hand-picked to ensure the fruit remains in top condition.

Tesco recently sold two other rare varieties of avocado – a mini version called Zilla Eggs and a giant-sized one called the Avozilla, which is roughly five times the size of the regular type.

The Gem, which is licensed by avocado experts Westfalia, will be sold perfectly ripened and ready to eat in two pack sizes – extra large for £3 (US$4.02) and large for £2.75 (US$3.68). They will be sold in around 200 stores across the UK.

Pattison added: “Avocados have massively grown in popularity from the days when they were still considered a niche food 25 years ago and have even made their way onto British breakfast menus as a trendy and tasty addition to egg on toast.” 

Last year, Tesco launched avocado as a spread, as it looks to tap into the growing demand for the fruit variety. According to the supermarket giant,  demand for avocados at Tesco has grown by 40 percent, (2015-2016). You can read the full story here

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