Kraft Heinz & Oprah Winfrey collaborate on comfort food with a healthy twist
11 Aug 2017 --- The Kraft Heinz Company and media mogul Oprah Winfrey have announced the debut of O, That’s Good!, a line of four soups and four sides that bring a nutritious twist on traditional comfort food classics.
O, That’s Good! is the first introduction from Mealtime Stories, LLC, the previously announced joint venture between Kraft Heinz and Oprah Winfrey.
Together, Oprah and Kraft Heinz worked with a team of creative chefs to develop the new refrigerated brand using real ingredients and no artificial flavors or dyes. Families can rediscover their favorite comfort foods with unexpected nutritious twists. For example, in our Original Mashed Potatoes we’ve replaced some of the potatoes with mashed cauliflower and in our Broccoli Cheddar Soup, we’ve replaced some of the cheese with velvety butternut squash – increasing the number of veggies while keeping all of the rich flavor in every bite.
“I love healthy foods and eating from my garden,” said Winfrey. “When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone. This product line is real, delicious food with a twist. You’ll feel good about serving it to your family.”
“We are thrilled to bring our collective vision to life with O, That’s Good! Soups and Sides,” said Nina Barton, SVP of Marketing, Innovation and Research & Development for the US business at Kraft Heinz. “With Oprah’s partnership, we’re delivering unbeatable taste and quality that is sure to please everyone at the table.”
Barton added that “refrigerated products are on the rise and we saw an opportunity to drive excitement in this section of the store with convenient soups and sides made with real ingredients and easy preparation.”
Ten percent of Mealtime Stories’ profits will be equally split between charitable organizations Rise Against Hunger and Feeding America to support the fight against hunger. The Kraft Heinz Company Foundation intends to make annual donations on behalf of Mealtime Stories to these charities until the joint venture becomes profitable.
The O, That’s Good! Soups (SRP US$4.99) and Sides (SRP US$4.49) are rolling out now in the refrigerated section in select grocery stores and will be available nationwide in October 2017.
