Kraft Heinz & Oprah Winfrey collaborate on comfort food with a healthy twist

de67cb04-eada-471b-be0b-40b6b958a7d8articleimage.jpg

11 Aug 2017 --- The Kraft Heinz Company and media mogul Oprah Winfrey have announced the debut of O, That’s Good!, a line of four soups and four sides that bring a nutritious twist on traditional comfort food classics. 

O, That’s Good! is the first introduction from Mealtime Stories, LLC, the previously announced joint venture between Kraft Heinz and Oprah Winfrey. 

Together, Oprah and Kraft Heinz worked with a team of creative chefs to develop the new refrigerated brand using real ingredients and no artificial flavors or dyes. Families can rediscover their favorite comfort foods with unexpected nutritious twists. For example, in our Original Mashed Potatoes we’ve replaced some of the potatoes with mashed cauliflower and in our Broccoli Cheddar Soup, we’ve replaced some of the cheese with velvety butternut squash – increasing the number of veggies while keeping all of the rich flavor in every bite. 

“I love healthy foods and eating from my garden,” said Winfrey. “When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone. This product line is real, delicious food with a twist. You’ll feel good about serving it to your family.” 

“We are thrilled to bring our collective vision to life with O, That’s Good! Soups and Sides,” said Nina Barton, SVP of Marketing, Innovation and Research & Development for the US business at Kraft Heinz. “With Oprah’s partnership, we’re delivering unbeatable taste and quality that is sure to please everyone at the table.” 

Barton added that “refrigerated products are on the rise and we saw an opportunity to drive excitement in this section of the store with convenient soups and sides made with real ingredients and easy preparation.” 

Ten percent of Mealtime Stories’ profits will be equally split between charitable organizations Rise Against Hunger and Feeding America to support the fight against hunger. The Kraft Heinz Company Foundation intends to make annual donations on behalf of Mealtime Stories to these charities until the joint venture becomes profitable. 

The O, That’s Good! Soups (SRP US$4.99) and Sides (SRP US$4.49) are rolling out now in the refrigerated section in select grocery stores and will be available nationwide in October 2017. 

Related Articles

From TWOFI

An Aging Population: Industry Opportunities

01 Sep 2016 ---  People aged 60 years and older make up the fastest-growing segment of the US population and the food industry has an important role to play during this critical era of people’s lives. First and foremost, healthy aging and the prevention of chronic disease is heavily dependent on proper nutrition. Members of the older demographic are seeking products that confer health benefits and/or that may prolong the quality of an independent life.

From TWOFI

Naturally Sourced: Too Much of a Good Thing?

17 Mar 2016 ---  “Natural” replacements for certain colors and flavors may produce more serious effects in children than the original, if unsafe levels of consumption are reached.

From TWOFI

View From The Top: Alex Von Den Steinen, Chief Product and Innovation Officer, Glanbia Global Ingredients

01 Mar 2016 ---  Glanbia’s strategy is to respond to the global megatrends of nutrition as consumers focus on active, healthy lifestyles, seek protein and exert a powerful focus on where their food comes from. Recent ingredient breakthroughs include the role for Bioferrin Lactoferrin as an iron binding protein fraction from whey.

From TWOFI

View from the Top: Han Vriens Chief Innovation Officer, Barry Callebaut

01 Feb 2010 ---  Barry Callebaut is the world’s leading manufacturer of high-quality cocoa and chocolate products. Innovation and market thoughts from its Chief Innovation Officer.

From TWOFI

Flavour Innovation by Differentiation

03 Sep 2009 ---  Snack flavours are becoming more sophisticated with many flavour layers and unique ingredients used, in order to create the ultimate taste experience.

More Articles