Herza launches purple chocolate range in line with latest nutritional trends

f36f1740-37a9-420b-bfb4-896294b2a8fdarticleimage.jpg

15 Sep 2017 -- Purple colors in foods is one of the strong trends this year. Cupcakes, ice cream and waffles in vivid lilac are just as much on trend as violet fruit and vegetables. In line with these colorful trends, Herza Schokolade has introduced a new purple range of chocolate consisting of white chocolate enhanced with concentrated fruit and vegetable powders. 

The resulting chocolate pieces in six different shades of purple are visual highlights in cereal mixtures, muesli bars or ice cream. They are available as big leaves, prisms or chopped pieces. On request, Herza can also offer the purple range in customized shapes. 

The color purple has as much to do with enjoyment as it does with a healthy diet since violet-colored fruits and vegetables have a high antioxidant content. Antioxidants defend the body's cells against free radicals. What's more, they are anti-inflammatory and protect vessels.

Bodil Reimers, Product Developer, at Herza Schokolade told FoodIngredientsFirst: “The main application would be in cereals (mueslis, bars). It could also be used as decoration or in ice creams. The purple pieces are not bake stable, so the chocolate pieces would melt into the dough. Still, an application in bakery could be possible, we would have to determine whether the color of the fruit and vegetable powders are heat stable.”
 
Do you believe consumers will view this as healthier chocolate? “The purple chocolates are designed to grade up trendy foods like superfood cereal mixes etc. and to make healthy foods like muesli more attractive for a wider target group,” he reveals. 

“Purple itself is on trend and in foods, the color purple indicates a high content of antioxidants. These flavonols protect body cells from free radicals.”
 
During the production processes of the powders the purple color is retained which means that the flavonols which add the main nutritional value, are still active,” Reimers says.

The color of the chocolate pieces stems from the use of fruit powder of elderberries, aronia berries, and wild blueberries, as well as vegetable powder extracted from beetroot and black carrots. Hibiscus extract is another source of coloring and nutrients. All of these varieties of fruit and vegetable are rich in various vitamins, minerals and secondary plant substances. 

Elderberries, with their high content of provitamin A and B vitamins are used, for instance, as a medicinal plant to treat colds and flu. They strengthen the immune system and are anti-inflammatory. The antioxidative, anti-inflammatory and detoxifying action of beetroot is based, among other things, on the high concentration of the vegetable colorants betanin and vulgaxanthin and the high levels of B vitamins and iron. Aronia berries are a real super food as they contain several vitamins, including A, C and E, along with numerous minerals and trace elements, for instance, calcium, magnesium, potassium, zinc and iron. 

They contain health-promoting flavonoids, too. With a high concentration of nutrients, purple foods have been known to support the cardiovascular system and immune defense. Anthocyanins rank among the most important antioxidants. These phytocolorants protect the body's cells and vessels and are anti-inflammatory. Black carrots, wild blueberries and hibiscus extract are rich in anthocyanins. 

With the new Herza purple range manufacturers of cereals, muesli bars and ice cream can enhance their products with every conceivable added value.

By Elizabeth Green

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Packaging & Technology News

UK consumer group highlights plight of unrecyclable plastics in supermarkets

20 Jul 2018 --- An invesitgation by UK consumer group Which? has found that nearly one-third of plastic packaging used in supermarkets is either non-recyclable or difficult to recycle, prompting the group to call on the Government to make clear and simple recycling labeling compulsory.

Food Ingredients News

Nuts for nuts: Market value for macadamias grows by 72 percent

18 Jul 2018 --- Nuts and their health benefits are widely understood. Green & Gold Macadamias has reported a 60 percent rise in global tree nut consumption, which is a testament to the fact that people are eating more and more of them. As a result of this, the market value for macadamias is up by 72 percent, according to Green & Gold Macadamias, who believe that macadamias will be seen more predominantly in milk, butters, nut-based beverages and vegan cheeses, as well as a host of other new products.

Food Ingredients News

Barry Callebaut hails volume growth “significantly above global chocolate confectionery market”

16 Jul 2018 --- Barry Callebaut has released its nine-month key sales figures for the fiscal year 2017/18 which has shown good group momentum and volume growth that is significantly above the global chocolate confectionery market, according to the company. In the first nine months of fiscal year 2017/18 (ended May 31, 2018), the manufacturer of high-quality chocolate and cocoa products grew its sales volume by 6.9 percent to 1,512,853 tons.

Food Ingredients News

Reb M capacity increase: PureCircle expands production of its Starleaf stevia

16 Jul 2018 --- Producer of stevia sweeteners, PureCircle, has expanded its capacity to supply significantly more Reb M to global beverage and food companies. Using beverage sweetening as an equivalized example, PureCircle can now supply enough Reb M to sweeten approximately 500 million cases of zero-calorie carbonated soft drinks. The company continues to build production capacity and estimates that three years from now, it could supply enough Reb M to sweeten 1 billion cases of zero-calorie carbonated soft drinks or the equivalent in beverages and foods using Reb M as the sweetener.

Food Ingredients News

Bunge Loders Croklaan to debut Non-GMO Project Verified sunflower lecithin

12 Jul 2018 --- Customers seeking growth opportunities in the non-GMO food and beverage space now have a versatile new lecithin solution, according to Bunge Loders Croklaan. At IFT18 (July 16-18), Bunge Loders Croklaan will showcase BungeMaxx sunflower lecithin, a Non-GMO Project Verified ingredient with a range of benefits for food and beverages, including emulsification and crystallization control.

More Articles