Discover Baijiu Exclusively Available From Alexander & James

27 Sept 2013 --- When raising a celebratory toast or offering a respectful gift, most Chinese will turn to baijiu, China's most popular spirit. Rich in heritage and full-bodied, this distilled white spirit often draws blank stares from the uninitiated.

Baijiu, a potent spirit made from sorghum, rice, glutinous rice, wheat and maize, ferments in earthenware jars for two to three months. Similar to eau de vie, fans of baijiu savour this strong spirit in small portions during or after a meal.

Luxury baijiu, Shui Jing Fang

More than 3,000 distilleries in China produce baijiu, but only select distilleries offer truly refined versions of the spirit. Beautifully packaged, luxury distillations of baijiu are quite popular among connoisseurs and collectors. The luxury bottles often bear intricate paintings and carvings.

Among the handful of the premium luxury baijiu brands is Shui Jing Fang. The oldest continuous operating baijiu distillery in China, Shui Jing Distillery has produced luxury baijiu through the Yuan, Ming and Qing dynasties and boasts over 600 years of heritage. China's National Cultural Relics Bureau has certified Shui Jing Distillery as "China's First Baijiu Distillery", with its historical significance on par with the Terracotta Army of Xi'an.

Online premium spirits retailer Alexander and James is a luxury online shopping platform for drinks connoisseurs and gift buyers nationwide. It will now exclusively offer four varieties of luxury baijiu, Shui Jing Fang Scholar Edition, Shui Jing Fang Classic, Shui Jing Fang Forest Green and Shui Jing Fang Wellbay. Each variety brings its own special flavours, characteristics and heritage to the Alexander and James premium drinks portfolio. The site recreates the grand experience of a deluxe department store and delivers premium, beautifully packaged spirits and accessories to your door.

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Non-EU countries face new antibiotic rules on meat imports

20 Jul 2018 --- Countries wanting to import meat into Europe will now have to abide by EU laws on antibiotics as part of a new regulation on veterinary medicine. European Parliament has decided that products of animal origin imported by third countries will now have to meet the EU’s requirements of antibiotics use.

Food Ingredients News

Sensient execs on Mazza buy: “We want to take everything out of the botanical”

20 Jul 2018 --- Sensient is eyeing the newly acquired botanical extraction company Mazza Innovation as a strategic pillar for all of its business operations, including colors and flavors. Presented under the new name of “Sensient Natural Extraction” and continuing to operate out of Canada, the new business unit provides a clean extraction opportunity for Sensient Technologies Corp. The acquisition will offer opportunities in sustainability, cost reduction and clean label, as the entire botanical being used can be broken down and distributed among the diverse companies that comprise Sensient.

Food Ingredients News

Weekly Digest: Symrise nominated for Sustainability Award, innovation in cricket protein flours

20 Jul 2018 --- Symrise has been nominated for the German Sustainability Award. Cricket protein brand Seek, has launched a new line of high protein and sustainable baking flours. Michel Burla, Managing Director of the Cereals and Ingredients Division of the Hochdorf Group, is to step down at the end of this year and GEA has been working with Almarai Company in Saudi Arabia to build the nation’s largest and most modern dairy processing facility.

Food Ingredients News

Unilever: Brazil truckers’ strike “a significant headwind”

20 Jul 2018 --- Unilever’s half-year results have been impacted by an extended truckers strike in Brazil while overall “challenging market conditions” have also affected the British-Dutch transnational consumer goods company. Net profit dropped from €3.3bn (US$3.8bn) to €3.2bn (US$3.7bn) in the first half of the year. Turnover also fell five percent to €26.4bn (US$30.6bn).

Packaging & Technology News

UK consumer group highlights plight of unrecyclable plastics in supermarkets

20 Jul 2018 --- An invesitgation by UK consumer group Which? has found that nearly one-third of plastic packaging used in supermarkets is either non-recyclable or difficult to recycle, prompting the group to call on the Government to make clear and simple recycling labeling compulsory.

More Articles