Discover Baijiu Exclusively Available From Alexander & James

27 Sept 2013 --- When raising a celebratory toast or offering a respectful gift, most Chinese will turn to baijiu, China's most popular spirit. Rich in heritage and full-bodied, this distilled white spirit often draws blank stares from the uninitiated.

Baijiu, a potent spirit made from sorghum, rice, glutinous rice, wheat and maize, ferments in earthenware jars for two to three months. Similar to eau de vie, fans of baijiu savour this strong spirit in small portions during or after a meal.

Luxury baijiu, Shui Jing Fang

More than 3,000 distilleries in China produce baijiu, but only select distilleries offer truly refined versions of the spirit. Beautifully packaged, luxury distillations of baijiu are quite popular among connoisseurs and collectors. The luxury bottles often bear intricate paintings and carvings.

Among the handful of the premium luxury baijiu brands is Shui Jing Fang. The oldest continuous operating baijiu distillery in China, Shui Jing Distillery has produced luxury baijiu through the Yuan, Ming and Qing dynasties and boasts over 600 years of heritage. China's National Cultural Relics Bureau has certified Shui Jing Distillery as "China's First Baijiu Distillery", with its historical significance on par with the Terracotta Army of Xi'an.

Online premium spirits retailer Alexander and James is a luxury online shopping platform for drinks connoisseurs and gift buyers nationwide. It will now exclusively offer four varieties of luxury baijiu, Shui Jing Fang Scholar Edition, Shui Jing Fang Classic, Shui Jing Fang Forest Green and Shui Jing Fang Wellbay. Each variety brings its own special flavours, characteristics and heritage to the Alexander and James premium drinks portfolio. The site recreates the grand experience of a deluxe department store and delivers premium, beautifully packaged spirits and accessories to your door.