ConAgra Foods Announces New Line of Natural Peanut Butter Spreads

12 May 2011 --- Peter Pan Natural peanut butter spreads were developed to directly address these consumer barriers by offering the brand's perfect blend of 'peanutty' taste at a great value.

5/12/2011 --- ConAgra Foods, Inc., one of North America's leading food makers, announced a new line of natural peanut butter spreads from its Peter Pan brand. The three no-stir varieties - Natural Creamy, Natural Crunchy and Natural Honey Roast Creamy - are made with 100 percent natural ingredients and contain no high fructose corn syrup, hydrogenated oils, trans fat or preservatives.

"Some natural peanut butters are perceived as being too expensive, difficult to stir, and having oily pooling on top," said Karl Sears, vice president and general manager, ConAgra Foods. "Peter Pan Natural peanut butter spreads were developed to directly address these consumer barriers by offering the brand's perfect blend of 'peanutty' taste at a great value. Priced the same as the original Peter Pan varieties, there's no need to stir and no pooling on top."

Seemingly untouched by the recession, the natural segment is driving growth in the peanut butter category. Natural peanut butter dollar sales increased 9.4 percent this year with dollar sales for the total peanut butter category growing at 2.1 percent. Currently, natural peanut butter accounts for 17 percent of all peanut butter sales.

"Peter Pan is already the fastest growing peanut butter brand with dollar sales increasing more than 6 percent this year," Sears said. "We expect even more sales momentum as more people begin to incorporate natural foods into their diets. With the launch of Peter Pan Natural, we're now able to meet the needs of every peanut butter lover."

Peter Pan Natural peanut butter spread is now available at grocery retailers and supercenters nationwide for an average retail price of $2.21 for a 16.3-ounce jar and $3.67 for a 28-ounce jar. Natural Crunchy is currently available only in the 16.3-ounce size. Other popular Peter Pan varieties include Creamy, Crunchy, Honey Roast, Whipped, Reduced Fat and Plus.

Related Articles

Food Ingredients News

Sugar reduced solutions in abundance at FiE 2017

11 Dec 2017 --- Sugar reduction was the focus for many exhibitors at this year's Food ingredients Europe 2017 (FiE), even in indulgent applications, such as chocolate and desserts. With 2018 set to be a big year for sugar reduction and with sugar taxes coming into effect in Ireland and the UK, many ingredients suppliers are looking to innovate even further in the space of sugar reduction.

Food Ingredients News

Hormel Foods Corporation to consolidate food segments

23 Nov 2017 --- Hormel Foods Corporation’s Specialty Foods segment has been merged into its Grocery Products segment. The primary focus of the segment is on delivering a strong branded portfolio of leading products to the evolving retail environment of food, drug, mass, club and E-commerce.

Business News

Strong color vibrancy among top trend tips for 2018, claims Innova Market Insights

22 Nov 2017 --- Innova Market Insights has described in detail all of its top trends in the food industry for 2018, with "Say It with Color" appearing as number 6 on the list. In a webinar hosted by FoodIngredientsFirst yesterday, Director of Innovation Lu Ann Williams explained all the trends that are expected to take the food world by storm next year. The first five of Innova Market Insights’ top trends for the coming year were recently covered on FoodIngredientsFirst, with “Mindful Choices” tipped to be No 1 for next year.

Food Research

Symrise study reveals why consumers are driven to perimeter of stores

20 Nov 2017 --- Symrise Flavors has released the findings of a comprehensive study, Perimeter of the Store, which analyzes the factors that drive consumers to store perimeters. These findings are helping to drive the development of new products at Symrise and the findings are being made available to customers.

Business News

Low cocoa prices help boost Barry Callebaut’s full-year profits

08 Nov 2017 --- Cocoa and chocolate giant Barry Callebaut saw sales volumes increase, revenue jump to US$6.8 billion and net profit spike by almost 40 percent – all factors which have led to the company extending its mid-term guidance by one year. The Swiss group has benefited from its gourmet business with chefs and pastry makers as well as the trend of large food corporations outsourcing their chocolate production. 

More Articles