Agrana Fruit to strengthen Chinese presence with second plant

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26 Jul 2017 --- Agrana Fruit, part of the Agrana Group, has signed an investment contract for the construction of a new fruit processing plant in China. Agrana Fruit, which has already been operating one factory in Dachang, is now expanding its business activities in the region, by building a second plant in South Eastern China, around 180 km away from Shanghai. 

“In China, we are seeing specific demand from fruit within non-traditional dairy applications such as drinking yogurts and drinking dairy desserts. Convenience and on-the-go consumption for fruit-based dairy products are playing a significant part in the product development and innovation platforms,” Johannes Kleppers, CEO of Agrana Fruit tells FoodIngredientsFirst

“These trends are driven by the needs of the market, which consist of health, convenience, fun and enjoyment,” says Kleppers.

“We see the dairy industry as the main category which boasts the most potential. However, we also target to support the food service, beverage and bakery industries,” he adds. 

According to Kleppers, 100 job positions will be created in the short to medium term.

The new production site will be located in the Life and Health industrial park in the Changzhou National High-Tech District and focus on the production of fruit and savory preparations for the dairy, ice cream, bakery and foodservice industry. 

The building of the plant is estimated to be finished by the end of 2018 and the start of production is still expected to be in the same year. 

Click to Enlarge“Through this new plant, Agrana Fruit will be able to pursue its growth path in China by increasing capacities, as well as extending its product offering. We experience a strong potential for the further development in our nutrition segment for dairies, bakeries, ice cream manufacturers and the foodservice players. Thanks to Agrana Fruit’s experience of many years in this country, we can capitalize on our local knowledge, brand identity, market intelligence and customer relationships to grow and develop our presence hand in hand with the needs of the consumer,” concludes Kleppers.

Agrana Fruit offers a variety of fruit, brown flavor, savory and specialty solutions for the food and beverage industry. Every year, a global network of R&D experts develops around 850 new and innovative products in close collaborations with customers. The solutions contain top quality ingredients, which are prepared to be used in dairy products but also in the ice cream, bakery, foodservice and fast-food industries. Agrana Fruit’s product development work also reflects global nutritional and health trends in the area of organic and natural products, health and well-being, indulgent and premium products, target groups and convenience.

Agrana Fruit is part of the Agrana Group, an Austrian Stock Company. It is the world market leader for fruit preparation for the dairy industry. Agrana Fruit’s preparations are in every 3rd yogurt cup worldwide. During the business year 2016/17, Agrana’s fruit segment (Fruit and Juice), generated a turnover of €1.15 billion. With its 26 processing plants and more than 5.000 employees, Agrana Fruit has sales activities in over 80 countries.

By Elizabeth Green

AGRANA Fruit

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AGRANA Fruit is the world market leader for fruit preparation for the dairy industry. Our fruits are in every 3rd yoghurt cup worldwide. With more than 4,300 employees, AGRANA Fruit has sales activities in over 70 countries. We truly care about fruits from the moment they are harvested until they are mixed with the final products. This is what makes us different. 

Visit our trendblog: agrana.com/trendblog

AGRANA Fruit offers customized and innovative products for the following industries:

•dairy
•ice cream
•bakery
•food service 

Accordingly, our core values are:

WE LOVE SOURCING

With more than 1,000 hectares of company owned fields and the long-term relationships with our farmers we have established a formidable competitive advantage within the core areas of our business including: PRICE, QUALITY, TRACEABILITY, SUSTAINABILITY.

WE LOVE EXCELLENCE

AGRANA Fruit has established the highest standards for fruit selection and processing, guaranteeing our customers unsurpassed foodsafety standards and premium quality.

WE LOVE OUR CLIENTS

To inspire and continuously delight our customers is a top priority at AGRANA Fruit. Globally we launch about 600 new and innovative customized fruit preparations across several markets including the dairy, ice cream, bakery and food service industries every year.

WE LOVE THE WORLD

AGRANA Fruit is truly the only global fruit preparation supplier, with 26 fruit processing plants located across the globe.

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