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Gat Foods presented its concept products at a sushi-like bar. Some key company focuses are sugar reduction and sweetness level. As consumers are looking for solutions to these issues more and more, the company adds sweeteners to drinks in hopes of maintaining sweetness with fewer calories, reduces sweetness levels and offers fruity water, which contains 10 percent fruit content or more. The company has also introduced a pomegranate drink that meets the clean-label trend. In addition, a Mojito mocktail allows healthy enjoyment of the taste without the alcohol. Among the company’s other products, the gin and grapefruit drink, a collaboration with the New Long Drink Company, is the “best in the world,” according to Bentman.
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