Name: ISM & ProSweets 2025: Morinaga’s Hi-Chew aims for further success on the European market
Uploaded: 2025-02-14T00:00:00+00:00
Duration: 3 min 39 s

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ISM & ProSweets 2025: Morinaga’s Hi-Chew aims for further success on the European market

14 Feb 2025 | Morinaga

Japanese confectionery company Morinaga showcased its Hi-Chew chewing candy brand featuring “real fruit flavors and a unique texture” at ISM & ProSweets Cologne 2025. We spoke with Shun Misumi, chief manager for Hi-Chew, about the product’s ingredients and formulation, as well as Morinaga’s strategy for entering the European market, including how the company is navigating the EU’s challenging regulatory environment.

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