Boosting beverages

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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

Chocolate solutions
Feb 2025
Innova Market Insights data indicates that global chocolate launches are increasing, driven by consumers who view chocolate as a source of happiness and comfort.

Sugar reduction claims grow
Jan 2025
Innova Market Insights data indicates a growth in sugar reduction claims globally. Soft drinks was the leading category for these launches, but Spreads showed the fastest growth over five years.

Fiber claims surge for food & beverages
Dec 2024
Innova Market Insights data indicates a steep growth of 11% for fiber claims from October 2022 to September 2024. The bakery was the leading category, but there is fast growth for fiber-rich Meat Substitutes.

Meat & Dairy Alternatives
Oct 2024
Innova Market Insights data reveals a 10% annual growth in Meat & Dairy Alternatives (July 2019 to June 2024). Dairy Alternative Drinks led with a 38% share of launches, while Fish & Seafood Substitutes had the fastest growth.