Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Vanilla’s adaptive edge spurs NPD
Mar 2026
Vanilla is proving its adaptive edge in global F&B innovation. New product launches featuring vanilla ingredients witnessed a large annual growth rate globally between 2023 and 2025, signaling sustained cross-category demand. More than a third of global launches were from Europe.
Plant-based innovation: Beyond dairy and meat alternatives
Feb 2026
Plant-based products now extend beyond dairy and meat alternatives, including both category replicas and standalone or hybrid products. Innova Market Insights data shows plant-based F&B launches have seen steady growth globally over the past five years, with Europe leading the way. Dairy remains the top category in these launches.
Emulsifier innovation
Nov 2025
Consumers increasingly pay attention to what they are eating, where it comes from, and how it is produced. This demand is driving innovation for natural, plant-based emulsifiers with clean labels. Innova Market Insights data indicates a 5% compound annual growth rate in F&B launches with emulsifiers (July 2020 – June 2025). Bakery was the top category in launches with emulsifiers, while Soft Drinks showed the fastest growth in this period.
Healthy beverages
Oct 2025
Innova Market Insights survey shows that consuming F&B drinks with health benefits is among the top three ways consumers aim for self-sufficiency. By understanding these needs, brands can create functional beverages that reduce stress and drive growth. Innova also reports a 9% compound annual growth in beverage launches with health claims between July 2020 and June 2025.
