Products featuring real fruit appeal strongly to today’s health-conscious consumers, but signifi cant technical obstacles have previously limited the use of fruit-based ingredients in many products with a long shelf life. Dry product applications such as biscuits, baked goods, cereals and snacks have been especially problematic. Solutions based on URC® fruit ingredients from Taura Natural Ingredients sweep away these technical barriers and pave the way for a wide range of new products featuring fruit pieces, fl akes and pastes. These can be designed to deliver all the taste, colour and nutritional benefi ts of fruit inclusions in products with an ambient shelf life of at least 12 months.