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Symrise AG

Company-logo  COMPANY DETAILS
Symrise AG
Muehlenfeldstraße 1
Holzminden
37603
Germany

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Mail
Call
  +49 5531 97 0


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  +49-5531-90-1649

ACTIVE CATEGORIES

colors - natural, flavors and aromas, natural flavors, nutraceutical and functional food ingredients


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Symrise develops, produces and sells fragrances and flavorings, cosmetic active ingredients and raw materials as well as functional ingredients and solutions that enhance the sensory properties and nutrition of various products. The company’s nearly 30,000 products are mainly produced on the basis of natural raw materials like vanilla, citrus fruits, onions, fish, meat, blossoms and plant materials. The flavors, substances, perfume oils and sensory solutions are often central functional components for its customers’ end products. These customers include manufacturers of perfumes, cosmetics and foods, the pharmaceutical industry and producers of nutritional supplements, pet food and baby food.

With sales of more than € 2.9 billion in 2016, Symrise is among the global leaders in the market for flavors and fragrances. Headquartered in Holzminden, Germany, the Group is represented in over 40 countries in Europe, Africa and the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.

The company’s origins go back to the year 1874. Symrise has since grown to achieve a market share of currently 11 % – making it one of the leading suppliers of flavors and fragrances on the global market. A high level of innovation and creativity, an exact knowledge of customer needs and various regional consumer preferences as well as targeted expansion into new and promising market segments contribute to our company’s above-average growth rate. Today, Symrise has about 9,000 employees working at sites in more than 40 countries, serving over 6,000 customers in roughly 160 countries.

Since October 2016, the operating activities of the Symrise Group have been broken down into three segments: Flavor, Nutrition and Scent & Care. The divisions within these segments are organized according to business units and regions.

Each segment has its own research and development, purchasing, production, quality control, marketing and sales departments. This system allows internal processes to be accelerated. Symrise aims to simplify procedures while making them customer-oriented and pragmatic. It places great value on fast and flexible decision-making.

The Flavor segment contains the Beverages, Savory and Sweet business units. Flavor’s range of products consists of approximately 13,000 items, which are sold in 145 countries. The flavorings Symrise produces are used by customers to make foods and beverages and give the various products their individual tastes. Symrise supplies individual flavorings used in end products as well as complete solutions, which, apart from the actual flavor, can contain additional functional ingredients, food coloring or microencapsulated components. The segment has sites in more than 40 countries in Europe, Asia, North America, Latin America and Africa.

The Nutrition segment markets its nearly 2,000 products in 89 countries via four business units: Food, Pet Food Aqua and Probi. They deliver natural sensory product solutions for taste, texture, color and functionality in foods, beverages, and baby food based on backward integration processes for vegetables, fruit, meat and seafood. It also supplies natural-taste and acceptance- enhancing products for pet foods and sustainable marine ingredients for aquacultures. And there are also probiotics for foods, beverages and nutritional supplements with health-promoting benefits.



Articles On FoodIngredientsFirst
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FOOD INGREDIENTS NEWS

Supporting nutritional ingredients: Diana Food opens R&D facility in Canada

14 Jun 2019 --- The nutrition division of Symrise Diana Food has opened a new R&D laboratory in Quebec, Canada, in a bid to drive innovation in its Consumer Health division. The new center will... Read More

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FOOD INGREDIENTS NEWS

Embracing emerging proteins: Convincing the “newbie veggie” and the “pighead omnivore” key to broader acceptance

11 Jun 2019 --- Current trends in the emerging protein arena go beyond delivering vegan or vegetarian alternatives to meat. They revolve around putting alternatives on the center stage and... Read More

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FOOD INGREDIENTS NEWS

“Private label is better positioned to respond to health and wellness trends,” says PLMA President

28 May 2019 --- Private label brands are better positioned to respond to trending categories such as health & wellness than A-brands and continue to penetrate global markets at high rates. This... Read More

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BUSINESS NEWS

“Private label brands are at the forefront of innovation,” claims Symrise exec

22 May 2019 --- Private label brands are at the forefront of innovation and diversification, with retailers able to explore interesting concepts and get them onto their shelves in a short time... Read More

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FOOD INGREDIENTS NEWS

Vietnamese flavor buy: Givaudan eyes APAC growth with Golden Frog acquisition

21 May 2019 --- Givaudan has reached an agreement to acquire Golden Frog, a Vietnamese flavor company, for an undisclosed sum. The move comes as part of the Swiss manufacturer of flavors and... Read More




Video Interviews
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Eyeing natural platforms in private label

30 May 2018 --- At the “World of Private Label” (PLMA) international trade show, Symrise presented its natural offerings for the private label business. Flavor supplier Symrise is eyeing new opportunity in the rapidly diversifying private label sector as it looks to address consumer demands and evolve towards a taste rather than mere flavor approach under the “code of nature” platform. Alexander Lichter, Vice President Sales, Flavor Division EAME of Symrise sees an evolution. “I see less and less difference between the private label and branded world. It is all about speed to market, consumer understanding and fulfilling consumer requirements at a granular level,” he tells FoodIngredientsFirst. 

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Combining the Symrise and Diana portfolios – Symrise

11 Dec 2017 --- Symrise highlighted the integration of the Diana portfolio for the first time at FiE 2017, and the joint presentation had a clear purpose. “As a company, we want to put much more focus and emphasis on the nature of our business, which is really being a natural company combined with the best of science,” says Alexander Lichter. With its heritage in mind, the company chose the motto: “Best of Nature. Best of Science. Best for You.” This means that the company’s understanding of nature, when it comes to sustainability, corporate social responsibility and the general science behind the business, is brought together for the benefit of customers and consumers.

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Taste Modulation for sugar reduced beverages

30 Nov 2017 --- At Food Matters Live 2017, Ben Adam, Marketing Director for the Flavors Division from Symrise, told FoodIngredientsFirst: “We are seeing two main trends, sugar reduction and cleaner label products. We are responding to these trends by our Taste Modulation, which aims to lower the sugar content of products, particularly in the beverages space.”

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Cobell within the Symrise portfolio

16 Oct 2017 --- Earlier this summer, Symrise signed an agreement to acquire Cobell, the largest supplier of processed fruit and vegetable juices in Great Britain and a leading supplier across Europe. Cobell ideally complements the activities and will enhance Symrise’s local presence and customer proximity. Ben Adams discusses Cobell and how the Symrise portfolio will be expanded as a result.

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The Rise in Craft Beverages

07 Jun 2017 --- Vanessa Blume, from Symrise notes: “The craft trends comes from the beer industry and we’re trying to interpret it in new ways. We created a whole concept coming from the non-alcoholic pack to the alcoholic pack where we really tried to have great ingredients like extracts and distillates,” she tells FoodIngredientsFirst.  “For example, to create our new craft cola, we said ‘what is a craft cola’, and it’s without E-numbers, it’s a great taste, an adult taste, it’s not a full sugar version so this is something we really grabbed onto and thought that this is a great concept for the craft trend.” “It’s coming from the consumer who is looking for more natural solutions. They don’t really want the full sugared version and they also want an adult taste.”




Technical Papers
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Four pillars for genuine natural taste

13 Sep 2018 --- Honest natural and individual taste. code of nature® by Symrise answers this request for genuine natural taste for food and beverage solutions, by combining its four pillars for each and every customer wish. Each time creating a unique and individual, truly and purely natural taste solution – a unique code.  

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code of nature® case studies

19 Jun 2018 --- Consumers love the taste of nature with a diverse and precise understanding of it. Symrise is combining its wide expertise for each customer wish and creates individual, truly and purely natural solutions, a unique code. Have a look at bergamot, vanilla and chicken and learn how Symrise crafts inspiring solutions.

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code of nature®

16 May 2018 --- Nature surrounds us. It delights us, feeds us and inspires us with its wealth of taste and boundless creativity. Consumers love the taste of nature – with an equally diverse understanding of what nature means. With code of nature®, Symrise combines all facets of naturalness, each time, creating unique, truly natural solutions – a unique code. To genuinely generate value for customers and consumers, code of nature draws on four pillars:

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Make your grill flavored products match new EU requirements.

18 Apr 2018 --- Effective April 22, 2018, the European Commission will ban the majority of the traditional grill flavors. Ultimately, the safety of these could not be established based on the data provided. What to do? Change all products? Create new recipes? Replace all ingredients? Symrise has been developing the ideal alternative grill flavor before the ban became a serious threat to the industry: Grillicious is the professional answer to grill flavor and substances requests – in terms of performance, labeling, and costs.




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

Opinion edge: Toasting drinks creativity

18 Mar 2019 --- Key suppliers offer their thoughts on beverage trends to look out for in 2019 and beyond. How does the drinks industry meet the demands of an adventurous consumer?

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THE WORLD OF FOOD INGREDIENTS

View From the Top: Jean-Yves Parisot, President, Diana (Symrise Nutrition Division)

19 Dec 2018 --- Diana, the Nutrition Division of Symrise, reaches a turnover of €600 million and therefore accounts for about 20 percent of the Symrise turnover as a whole (circa €3 billion in 2017). Diana is organized around three business units – Diana Food, Diana Pet Food and Diana Aqua. Jean-Yves Parisot has served as President of Diana since October 2016. He has also been the Chairman of the Board of Probi AB since April 2015. Before Diana’s acquisition and integration into Symrise AG, he spent five years at the head of the Diana Food Division Business.

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THE WORLD OF FOOD INGREDIENTS

VIEW FROM THE TOP: Heinrich Schaper, Executive Board Member & Global President Flavors, Symrise

14 Sep 2017 --- Earlier this summer, Symrise signed an agreement to acquire Cobell, the largest supplier of processed fruit and vegetable juices in Great Britain and a leading supplier across Europe. It is now some 3 years since Symrise completed the acquisition of the French-headquartered Diana Group, one of the leading manufacturers of natural food ingredients and the global number 1 for pet food solutions.

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THE WORLD OF FOOD INGREDIENTS

Future Soft Drinks: An Eye on Trends

10 Mar 2017 --- Key suppliers offer their thoughts on trends to watch in soft drinks. What is driving development and where are the unexplored NPD opportunities for creative soft drinks?

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THE WORLD OF FOOD INGREDIENTS

Beef Flavors from the Kitchens of the World

01 Oct 2015 --- Beef comes with the reputation to be one of the most important and precious kinds of meat. Symrise has launched a new generation of beef flavors and top notes for use across a range of applications.




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