Zip-Pak Launches New Zip-Pak Slider Advantage For More Eco-Friendly Resealable Packaging

The Zip-Pak Slider Advantage eliminates the need to transfer a package’s contents into a separate container for storage to preserve product freshness.

Oct 7 2010 --- Zip-Pak, the global leader in brand-enhancing resealable packaging, introduces the new Zip-Pak Slider Advantage, a smaller slider solution designed with less material to reduce manufacturing costs and decrease a package’s environmental footprint.

As one of the smallest slider clips in the Zip-Pak Slider family of solutions, the new Slider Advantage requires less plastic for both clip and flange. The visibly smaller clip also allows brand owners to meet consumer demand for convenient resealable pouches while providing a visual cue that the package was manufactured using less material.

In addition to meeting consumer demand for convenient and sustainable packaging, the Zip-Pak Slider Advantage eliminates the need to transfer a package’s contents into a separate container for storage to preserve product freshness. For brand managers, this means brand messages stay in front of the consumer to the last use, maximizing marketing investments.

“Today’s consumers are more aware of product packaging than ever before, and the introduction of the smaller slider clip enables brands to deliver more sustainable packages while maintaining maximum shelf impact,” says Elizabeth Sheaffer, Marketing Manager at Zip-Pak. “Seeing the consumer-preferred slider at the point-of-purchase assures shoppers that the packaging is easy-to-use and the product will stay fresh.”

Like the entire Zip-Pak Slider family of products, Slider Advantage is ergonomically designed, making packages easy to open and close for consumers of all ages. Ideal for sliced deli meats, cheese, snacks and dry goods, frozen foods and pet treats, the new slider can be applied to pre-made pouches and form/fill/seal applications. The solution can also run on virtually all packaging formats and machinery configurations, eliminating the need to invest in new packaging lines.