ZenSoy Add DHA to New 'Soy on the Go'

15/02/07 DHA omega-3 innovator Martek Biosciences announced that life'sDHA is featured in "Soy on the Go" soy milk, the latest addition to ZenSoy's successful line of premium, organic soy milks and puddings sold by retailers nationwide. Soy on the Go is a single serve (8 oz.) soy milk drink that is USDA Organic, vegetarian, and shelf stable. With 32 mgs of DHA omega-3 per serving, Soy on the Go is an "excellent source" of DHA omega-3. Soy on the Go packaging will display the life'sDHA logo.

DHA omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. There is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in the diet. Scientific reviews have noted the importance of DHA omega-3 in proper brain and eye function, and there are studies currently underway to investigate its role in decreasing the prevalence of certain neurological disorders. Yet despite its importance, Americans have among the lowest dietary intakes of DHA omega-3 in the world.

"We now know that DHA omega-3 is an important part of a healthy diet, especially to support brain health throughout life. We also know that most Americans fall short of the recommended amount of DHA omega-3 they should be eating daily," said Elizabeth Somer, registered dietitian, editor of Nutrition Alert and author of nine nutrition books, including 10 Habits that Mess Up a Woman's Diet, Age-Proof Your Body, Nutrition for a Healthy Pregnancy and The Origin Diet. "Products that contain life'sDHA offer consumers a great- tasting, vegetarian way to get more of this critical nutrient."

Martek's life'sDHA is unique in the market because it is derived from a sustainable and vegetarian source. Made from microalgae under tightly controlled manufacturing conditions, life'sDHA is free of oceanic contaminants that may be present in certain fish or fish oils. Microalgae are the only vegetarian source of DHA omega-3.

"Teaming with Martek, we were able to add DHA omega-3 to our soy milk line and give consumers a more enriched and healthy product," said Cyrus Schwartz, president of ZenSoy. "Soy on the Go is a next-generation soy milk aimed at overcoming consumers' barriers to the soy milk category as a whole with better packaging, portability, health benefits and great taste."