10 Sept 2015 --- Protein content has been one of the key areas of activity in new product development in the food and drinks industry over the past couple of years. Nearly 4% of global launches recorded by Innova Market Insights in the 12 months to the end of June 2015 used a high-in or source-of protein positioning, rising to nearly 8% in the dairy sector and 14% in the yogurt category.