Yogen Fruz Enters into the United States: Florida Expansion
The Company will be retaining the rights in Southern Florida and developing that part of the state corporately as well as via the franchise model.
20/09/07 Yogen Fruz USA Inc. is pleased to announce that the Company has entered into a Master Franchise Agreement with Titan Group Inc. for Northern Florida, United States of America.
"We believe that Orlando will experience the same high level of success that we have achieved in major cities worldwide," said Aaron Serruya, the Company's President. The metropolitan areas of Orlando, Deltona and Daytona Beach, Florida carry a total population of 2,633,282 (as of 2006) and carry three of the 25 fastest-growing counties in the United States. The region sees an estimated 52 million tourists a year.
The Company will be retaining the rights in Southern Florida and developing that part of the state corporately as well as via the franchise model. "Our growth will be showing great momentum in the future, as we add new Master Franchises in several new states," Serruya said. "With today's healthier better for you lifestyle, there has been an increased interest in nutrition and healthy foods. Yogen Fruz is delighted to be able to provide consumers with healthy better for you products as part of an effort to cope with the stresses of modern living."
