Woodchuck Hard Cider Launches First US Advertising Campaign
18 Jun 2015--- Vermont Hard Cider Company launches its first advertising campaign for Woodchuck Cider. "Why Woodchuck," showcases Woodchuck's unique position as America's original hard cider, crafted at an authentic cidery, unlike many of the recent competitors who have entered the US marketplace.
The campaign, developed in partnership with creative agency Smartfish Group, includes digital video with two spots launching simultaneously, "Promise" and "Time Travel". The campaign also includes digital banners, terrestrial radio and digital audio. It will start testing in markets across the US this summer including Austin, Phoenix, Denver, Minneapolis, Kansas City, and Hartford. SwellShark handles the media strategy, planning and buying for Woodchuck.
"As the pioneer in the US Cider category, we felt it was time for us to reestablish our voice and our positioning with cider consumers," said Bridget Blacklock, Marketing Director at Vermont Hard Cider Company. "Authenticity matters greatly with our target audience and it was time to shine a light on who we truly are, which makes us unique among many of the cider brands that are out there . Our friends at Smartfish found a funny and memorable way to highlight our authenticity credentials."
About Woodchuck Cider
Woodchuck Hard Cider introduced the U.S. to the craft cider category 24 years ago after it was first handcrafted in a 2-car garage in Proctorsville, Vermont. Staying true to its roots, Woodchuck is dedicated exclusively to cider making. In other words, we "Give a 'Chuck" about authenticity and handcrafting the best cider possible. Innovation is at the core of everything Woodchuck's cider makers do, which is why they continuously strive to create unique new ciders using the finest ingredients. That attention to detail has paid off and Woodchuck Hard Cider has recently received awards at the World Expo of Beer, The Great Lakes International Cider and Perry Competition and the New York International Beer Competition. For more information about Woodchuck Hard Cider visit www.woodchuck.com
