WKD Announces Limited Edition Brazilian Variant

11 Dec 2013 --- WKD has unveiled a new addition to its portfolio: WKD Brazilian – an exotic limited edition for 2014 which takes its inspiration from Brazil.

Billed as a ‘party in a bottle’, WKD said its new Brazilian variant has been positively received in consumer research groups. Available from January in 275ml and 70cl multi-serve bottles, the new line will retail at the same price as the other six variants in the WKD range – £1.39 and £3.20, respectively.

WKD marketing director at SHS Drinks, Debs Carter, said: “Brazil and all things Brazilian are very much of the moment as we head into 2014 – Lonely Plant has recently tipped Brazil as the top visitor destination for next year and the country will certainly be the focal point for all footie fans when the World Cup gets underway next summer.

“Brazil also is renowned for its vibrant night and street life, especially at carnival time, and WKD Brazilian aims to capture this exotic party spirit in a bottle. With the spotlight being on Brazil next year, it’s the perfect timing to introduce this topical WKD limited edition – an innovation which will bring excitement and a new dimension to the RTD category.”