Wixon Announce New Snack Range Aimed at “Every Generation”

According to Wixon’s research, Baby Boomers (ages 48-66) aim to eat healthy and prefer the classic comfort foods they were brought up on, like meat and potatoes, casseroles, ice cream, and chicken noodle soup. Gen X (ages 32-47) enjoys classic tastes with a twist and is more accustomed to commercial, branded fare, craving fast food. Gen Y (ages 19-31) is drawn to bolder taste variations and is open to trying new cuisine, much more so than any other generation. Gen Z (ages 8-18) is big on snacking and enjoys eating out or grabbing food via take-out.

Mar 14 2012 --- Wixon, a manufacturer of seasonings, flavors, ingredients, and consumer products for the food and beverage industry, is set to feature the latest in ‘Tastes That Target Any Generation’ at SNAXPO, March 16-19, at the Phoenix Convention Center.  Visitors to Wixon booth 213 can sample reduced sodium snacks that feature mac & cheese flavors that appeal to Baby Boomers, Gen X, Gen Y, and Gen Z.

According to Wixon’s research, Baby Boomers (ages 48-66) aim to eat healthy and prefer the classic comfort foods they were brought up on, like meat and potatoes, casseroles, ice cream, and chicken noodle soup.  Gen X (ages 32-47) enjoys classic tastes with a twist and is more accustomed to commercial, branded fare, craving fast food.  Gen Y (ages 19-31) is drawn to bolder taste variations and is open to trying new cuisine, much more so than any other generation.  Gen Z (ages 8-18) is big on snacking and enjoys eating out or grabbing food via take-out.

Wixon’s on-trend snack offerings include:

• Sharp Cheddar and Port Mac & Cheese (for Baby Boomers):  A baked cheddar cheese flavor with deep red wine notes, featuring 40% reduced sodium.
  
  
• Baked Mac & Cheese (for Gen X):  The comfort of oven-baked mac & cheese with toasted cheddar and butter but with 50% reduced sodium.  Crunchy curls evoke the bite of a bread crumb topping.
  
• Sriracha Mac & Cheese (for Gen Y):  A zippy 33% reduced sodium mac & cheese seasoning with garlic hot sauce and crushed red pepper add a nice visual and extra heat!
  
  
• Ketchup Mac & Cheese (for Gen Z):  Creamy mac & cheese with sweet and spicy ketchup notes, featuring 40% reduced sodium.
  

The food items are made healthier with the inclusion of Wixon’s KCLean Salt technology.  Comprised of all-natural flavors, KCLean Salt looks, tastes, and mimics the texture of regular table salt while reducing sodium content and removing bitter, metallic aftertastes.  It can be used in any high-sodium product, including soups, meats, frozen entrees, batters and breadings, baked goods, and any snack food.

“In response to our research on generation-specific food trends, we’re pleased to introduce at SNAXPO the newest in snack sensations to Wixon’s extensive line of flavor profiles and seasonings,” says Wixon Executive Vice President Chuck Ehemann.  “As food manufacturers become increasingly tuned in to generationally-inspired food preferences, Wixon’s inspired offerings can give consumers the best of health and wellness technologies, plus innovative tastes unlike any other.”