WILD Unveils A Wide Range of New Products Aimed at Middle East Markets

Feb 21 2012 --- WILD has announced its latest trend-oriented concepts for the Middle East market. 

 

In the Middle East, non-alcoholic soft drinks are in the consumer focus. Especially the segment of non-alcoholic malt beverages is growing steadily throughout this region. Malt drinks are an excellent non-alcoholic alternative to beer and traditional soft drinks. At Gulfood (Dubai), WILD shows new concepts for premium malt beverages: from plain to flavored with fruit or in combination with juices.

 

The top global growth category is energy drinks. Besides classic flavors, new flavors are gaining momentum and are bringing about further growth. In Dubai, WILD presents energy drinks with juice that are especially adapted to the taste preferences of consumers in the Middle East such as a blend of orange, passion fruit and mango juice.

 

Furthermore, WILD is introducing an innovation for energy drinks: “Energy plus Coconut”, a concept that combines the trend category coconut water with the growth market energy drinks. For the segment of premium carbonated soft drinks, WILD has developed innovative product ideas and new flavors: versions with fruit pulp and fruit cells provide a round mouthfeel. Cloudy variants are particularly on demand. They are available with classic citrus flavors as well as with innovative flavors and can be combined with juice, depending on customer needs. With these tailor-made solutions from WILD, manufacturers can differentiate their products from existing ones.

 

WILD also highlights its great taste concepts for still drinks; among them are cocktail still drinks with red fruit mixes such as grapefruit, orange and raspberry. A further innovation WILD is showcasing in Dubai is the concept “Super Fruit Duo”. “Super Fruit Duo” are all-natural and tasteful juice basis packs with super fruits. They are used as a basis for beverages and can be combined with other juices. This allows manufacturers for a flexible juice content ranging from 20 to 100 per cent - depending on market requirements and customer wishes.

 

WILD presents its new natural mint-based products in Dubai, providing food manufacturers with an even greater variety of options for high-quality applications. WILD has recently completed the acquisition of A.M. Todd Group, a worldwide leader in natural mint flavors and mint-derived ingredients. 

 

Combining both companies highly advanced technology platforms results in exciting new opportunities for customers. Mixed fruit and mint flavors for the confection industry are just one example. Beyond food and candy, WILD’s acquisition of A.M. Todd also creates new opportunities for unique mint flavor systems within the oral care and beverage markets. WILD provides comprehensive consultation services to manufacturers and offers customized natural solutions for a whole range of applications.

 

WILD-INDAG: process and pouch technology from a single source WILD-INDAG, a worldwide specialist for process and pouch technology, displays its broad product portfolio in Dubai as well. Visitors to the fair gain insight into state-of-the-art technology required for beverage and food production.

 

Manufacturers can find out more about WILD-INDAG’s turnkey solutions, including modern processing units as well as machines for the beverage and food industries. 

 

Food manufacturers can use the new mint-based products from WILD in chewing gum, peppermint candies and other confectionery.

 

WILD will also be showcasing its broad portfolio of sweeteners from natural sources at Gulfood (Dubai), with the main focus on the calorie-free sweetener stevia. WILD’s Sunwin Stevia brand offers food and beverage manufacturers turnkey solutions. WILD also presents sweetening alternatives using the natural fruit sweetener Fruit Up. Fruit Up is now available as a tabletop sweetener.

 

The EU approval on stevia has just been granted in November of 2011 and is expected to have new implications and opportunities for the Middle East market. Therefore, in Dubai, WILD focuses on its wide Sunwin Stevia portfolio.

Product options with stevia Sunwin Stevia, manufactured by Sunwin International (US OTCBB:SUWN), combined with WILD’s “Taste Optimization Technology” provides turnkey solutions for a wide range of foods and beverages. The “Taste Optimization Technology” eliminates the characteristic licorice nuance and partly bitter aftertaste of stevia.

With Sunwin Stevia, manufacturers can create delicious tasting, naturally sweetened products for the Middle East market, ranging from malt beverages, carbonated soft drinks and still drinks to nectars.

 

According to customer requirements and specifications, WILD develops calorie-reduced, low calorie as well as calorie-free varieties. 

 

Fruit Up meets Sunwin Stevia Fruit Up, the natural fruit sweetener by WILD, is ideal for combining with Sunwin. Stevia. Fruit Up is made exclusively from fruit in a purely physical production process that uses no additives. The innovative, premium sweetener “Sunwin Stevia plus Fruit Up” gives products a clear added value and an excellent taste. This combination allows for drink concepts with fewer calories targeting the ever-growing market of health-conscious consumers. In addition, both stevia and Fruit Up fulfill consumer demand for natural ingredients. As such, both sweeteners are a sound alternative to conventional sugar.