WILD look to natural flavor of blossoms

Blossom flavors are combined with numerous fruit extracts because their coloring and flavoring characteristics are essential for a well-rounded concept.

17/07/08 More and more consumers are asking for food and beverages with natural ingredients and great taste. One up-and-coming trend in product development is using the fine flavor profile of blossoms for their natural flavors. When combined with native and exotic fruits, these products create a new and unique taste experience. WILD is embracing this development trend and offers innovative blossom flavor extracts for a variety of categories.

Whether in the garden, the park or the meadow flowers burgeon in the summertime. The air is resplendent with the fragrances of roses and lavender, mallow and chamomile, and elderberry and linden. Many flowers and blossoms please not only the eye, but the palate as well. The delicate and aromatice flavors of these flowers and blossoms make them an extraordinary addition to innovative foods and beverages.

Natural ingredients for premium pleasure WILD is transforming current developments into innovative concepts for its customers that leverage the popularity of blossoms together with fruity nuances. Only natural ingredients are used to create this premium taste experience. High-quality flavors obtained exclusively From The Named Fruit (FTNF) or From The Named Source (FTNS) such as plant extracts impart authentic flavoring to beverages as well as innovative food applications. WILD additionally offers a wide variety of blossoms as flavor extracts.

Blossom flavors are combined with numerous fruit extracts because their coloring and flavoring characteristics are essential for a well-rounded concept. Fruits are an ideal complement to the delicately sweet blossom flavors through their healthy and positive image. The better known flowers such as elderberry, rose, linden and lavender create an exciting taste experience when combined with fruit and herbs. Lavender is best known for its fragrance, but its delicate flavor is an optimal addition to near water, clear drinks and tea drinks. Other sweet smelling flowers, such as the rose, are perfect for the innovative applications that are reinvigorating the food and beverage market through sensational tastes.

Exotic varieties of blooms serve up new taste experiences Pairings such as strawberry and elderberry blossoms, lavender and orange, pomegranate and rose, and orange-giner with orange blossom are examples of many of the concepts that blend fruits with blossom flavors in the food and beverage market. WILD does not limit itself to only native flowers for its innovative applications. Exotic blooms from other regions of the world offer compelling options for the development of new products. Hibiscus can be combined with red fruits or rooibos, for instance, and lotus blossom and star fruit give white tea an ideal flavor. WILD is also aiming toward new ideas that combine blossoms with exotic fruits, herbs and spices.

Extraordinary blossom-flavor blends are on the rise in the beverage sector, especially in near water and other clear drinks. Blossom flavors are popular not only because they are natural, but because they are also highly soluble in water and extremely stable – even in PET bottles.

WILD's experience and competence in the manufacturing of natural ingredients and successful product marketing make the company an ideal partner for the development of natural, innovative concepts that delight consumers. The combination of blossoms and fruits in food and beverage applications offers the WILD customer an effective way to outshine the rest and enliven the market with innovative flavor notes and an authentic taste of summer.