WILD Launches New Tea Creations for Added Value Beverages

WILD uses brewed black Ceylon tea as the basis, a kind of tea grown in the former Ceylon (now Sri Lanka). The claim "with brewed tea" can be used on the labels of these outstanding beverages.

24 Oct 2012 --- At this year's SIAL, WILD is demonstrating its competence in the field of tea beverages: the company is presenting its newest premium products featuring brewed tea in addition to its new “Herbal Mix" blend of extracts. The other top quality ingredients and compounds in WILD's tea portfolio give manufacturers numerous product options as well. Tea drinks are the second-largest growth market on the European beverage sector.

WILD's new beverage concepts with brewed tea allow manufacturers to create premium products which stand out among classic iced teas, thus providing impetus for further growth. WILD uses brewed black Ceylon tea as the basis, a kind of tea grown in the former Ceylon (now Sri Lanka). The claim "with brewed tea" can be used on the labels of these outstanding beverages. Depending on the customer's preference, they are available in classic flavors peach and lemon as well as more unconventional options and combinations. All of these tea beverages contain nothing but natural flavorings. Trade-fair attendees can visit the WILD booth and experience the quality and well-balanced flavor for themselves.

Manufacturers can also select one of WILD's products based on tea infusions. To maintain the quality of the tea, WILD processes the raw materials for these premium concepts with the utmost of care: a specially developed and gentle brewing procedure preserves the authentic tea flavor.

WILD offers customers the entire spectrum they need – not only compounds, but topquality tea extracts as well. The "Herbal Mix" blend is another new concept WILD is presenting in Paris. This tea drink is based on an extract of selected herbs and is available both in its original flavor and in many others. WILD can thus respond to any customer demands.

WILD is also presenting its wide-ranging portfolio of natural mint flavors and mintbased ingredients at the SIAL trade fair in Paris. Manufacturers can choose from a large variety of mint options to create premium products. Furthermore, combining mint with fruit flavorings also offers broad potential.

By acquiring the A.M. Todd Group, a leading global supplier of natural mint flavorings and other mint ingredients, WILD has expanded its portfolio to include different kinds of mint oils and flavorings as well as WONF (With Other Natural Flavors) flavorings. Manufacturers can use these mint products in numerous applications such as chewing gum, chocolate products or hard caramels. They are also ideal for beverages, both as a single ingredient or in combination with fruit flavorings. WILD's booth at the trade fair features several samples of their work for visitors to taste, including mint-based carbonated and still soft drinks, syrups and tea creations. The experts at WILD are pleased to talk with interested manufacturers and provide extensive consultation about new products and application possibilities.

The WILD portfolio includes the mint varietals peppermint (Mentha x piperita L.), gingermint (Mentha x cardiaca L.), spearmint (Mentha x spicata L.) and wild mint (Mentha arvensis). The A.M. Todd Group's business in the US and India ensures that WILD will have a steady supply to premium-quality raw materials. The innovation and research centers are located in strategically advantageous key regions. This enables WILD to respond to regional flavor preferences and offer custom-tailored mint products.