WILD Launches Confectionery with Refreshing Effect

Consumers want products that offer cool refreshment; especially during summer months. In the past, citric acid or peppermint and menthol were added to achieve refreshing notes.

07/07/08 Cool taste experiences with intense flavor and a freshness that lingers are already quite popular in Asia and Latin America, and flavors with a refreshing effect are now in greater demand in Europe. WILD is now offering the confectionery industry a natural flavor with a lively freshness for a variety of applications with its functional "Fresh Up" flavor.

Consumers want products that offer cool refreshment; especially during summer months. In the past, citric acid or peppermint and menthol were added to achieve refreshing notes. However, menthol has a strong intrinsic flavor that is often perceived as spicy. As a result, WILD has developed "Fresh Up" – a natural flavor that leaves behind cool refreshment, neutralizes the typical sweet taste of jelly gums and intensifies the flavor. “Fresh Up” can be combined with many flavor combinations, especially fruity ones, without conjuring images of menthol or peppermint.

When combined with other flavoring components, the “Fresh Up” flavors intensify the flavor profile and the fruity note of the final product. This booster effect adds an extraordinary fullness to the natural, fruity taste. The “Fresh Up” flavors can be used in combination with all types of fruits and work especially well in hard candies and jelly gums.

WILD’s new “Fresh Up” flavors are responding to the industry’s need for natural flavors that not only lend a specific smell and taste, but also have a higher diffusivity and improved stability. The "Fresh Up" flavors are potent and rich, achieving remarkable effects with small amounts.