WILD Create New Natural Strawberry Flavor Range

WILD has developed new natural strawberry flavors for ice cream. They are also available in four taste varieties. Besides vanilla and chocolate, strawberry is the most popular flavor in the ice cream market.

15 May 2012 --- WILD has now expanded its product portfolio by a range of natural flavors for fruit gums, milk cream fillings and ice cream. The new flavors each show distinct strawberry profiles. Thus, they enable manufacturers to target regional taste preferences.

Be it fruit gums, milk cream fillings or ice cream ¬ strawberry flavor is very popular with consumers. "Because consumers of different regions prefer different tastes, we have developed a selection of strawberry flavors with distinctive sensory profiles," says Birgit Braun, Product Manager at WILD. Thus, WILD can offer several strawberry varieties and can optimally serve different regional taste preferences. Another advantage is that WILD¹s new "Strawberry Stars" products comply with the trend towards natural flavors.

For the confectionery industry, strawberry is one of the most important flavors, for example for fruit gums. For this sweet treat, WILD has now created five distinct strawberry flavors.

The new range also includes strawberry flavors for milk cream fillings. In this application area, especially the combination of chocolate with fruity flavors is en vogue, and strawberry is most commonly applied. Manufacturers can choose from four different "Strawberry Stars" created by WILD.

In addition, WILD has developed new natural strawberry flavors for ice cream. They are also available in four taste varieties. Besides vanilla and chocolate, strawberry is the most popular flavor in the ice cream market.