Westons Cider Unveils Stowford Press Price-Marked Pack

17 May 2013 --- Following the great successes in the Off Trade for Stowford Press, which is seeing growth of +69%, Westons Cider is launching their first PMP for Stowford Press 500ml Can. The new PMP will be launched as an on-going sku of 500ml 4×6 Stowford Press cans available in the impulse sector from mid May priced at £4.49.

Ian Lewis, head of marketing, comments: “The continued successes of Stowford Press in the Off Trade sees the brand going from strength to strength and far beyond our expectations.”

He continues “Research has demonstrated that there is a demand from customers to have price marked packs – 98% of consumers want PMPs, but only 78% of retailers stock them. Consumers perceive PMPs as a confidence booster, getting good value for money as consumers increasingly look for the best offer for their money. Price marked packs are known to drive impulse purchases – 44% of shoppers stating they are more likely to buy a product on impulse if its marked accordingly. As the ‘Official Cider of England Cricket’ it is certainly an opportunity we wanted to explore for Stowford Press and with the Ashes being the only big game in town this year, it is an opportunity not to be missed for retailers.”