Weight Watchers from Heinz Gives Dieters Some Home Comforts
"We know that dieters love great tasting traditional home-made food but often can't have it when they're on a diet," says Sally Marshall, Senior Brand Manager, Heinz Frozen UK.
24 Sep 2009 --- Weight Watchers from Heinz (WWfH) is unveiling a new range of frozen ready meals, Weight Watchers from Heinz Home Comforts. The range is inspired by great British, home cooked classics, which will capitalise on dieting needs and category trends.
From September, four new products will make up the range:
WWfH Chicken & Dumpling Casserole and WWfH Beef & Red Wine Casserole will offer delicious meals made with tender cuts of meat and tasty vegetables in savoury gravy.
New WWfH Steak & Mushroom and WWfH Chicken & Mushroom Pies expertly combine favourite indulgent fillings with delicious golden pastry and quality lean cuts of meat that consumers can enjoy even when watching their weight.
"We know that dieters love great tasting traditional home-made food but often can't have it when they're on a diet," says Sally Marshall, Senior Brand Manager, Heinz Frozen UK.
"So now dieters don't have to be left out in the cold and can enjoy the variety, indulgence and taste off flavoursome winter warmers. The Home Comforts range delivers great tasting meals with rich sauces or gravies and tender cuts of meats."
