Waitrose to Enter Sports Nutrition Market

The new range has exercise rituals covered with products to hydrate, energise, and aid recovery, which will help consumers achieve your fitness goals.

Jul 27 2011 --- UK retailer Waitrose has launched a range of sports nutrition products including powders, gels and protein and energy bars. The range is from the Science in Sport brand a pioneer in sports nutrition.

The new range has exercise rituals covered with products to hydrate, energise, and aid recovery, which will help consumers achieve your fitness goals.

Products include; Go Electrolyte £8.50, designed to aid hydration and boost performance. It’s a carbohydrate energy fuel with electrolytes for dynamic sports activity in the heat.

Rego Recovery Improves recovery and boosts adaptation to exercise £9. It is formulated to improve recovery from exercise by helping you re-fuel, re-hydrate and repair muscle.

PSP22 Energy £8.50 is the perfect fuel to energize you during exertion and is versatile enough to take before, during or after exercise.

These products are all part of our instore vitamins 3 for 2 offer.

The view of sports nutrition today is very different to that of the ancient, gladiatorial Olympians. Today’s potential Olympians pay as much attention to what they eat as they do to their strength and conditioning. But it’s not just Olympians who can benefit from eating the right food to boost their performance; it can make the world of difference to regular gym-goers too.